TopLine’s MD, Heather Baker, answers some common questions about B2B PR, social media and other communications services, and about working with TopLine.
Why should we choose TopLine?
Our method of working is unlike most other consultancies: Rather than simply churning out content and media coverage, we will get to know your objectives and tailor a communications programme (using a combination of disciplines) to help you achieve them. If we do not feel this is possible, we will decline the opportunity. The result is guaranteed client satisfaction, as evidenced by our unbroken track record of happy clients.
How much involvement do I need to have in the programme?
We always endeavour to work in a way that is a help not a hindrance to our clients. We don’t expect you to write content, or develop your own campaign ideas and we always prepare you in advance for interviews. However, a successful client-agency relationship requires commitment on both sides. That means you (the decision maker) need to advise us of how you like to be contacted, be available to approve copy, be confident speaking to the media (our media training will help with that) and arrive punctually and prepared for meetings with analysts and journalists.
Who will I be working with at TopLine?
Your account manager will be your main point of contact, delivering around 60% of the work. He/she will be supported by an account executive/s and an account director, who will deliver 25% and 15% of the work respectively. Our generous benefits package, relaxed working environment and great career progression opportunities are designed to keep staff turnover to a minimum. However, should a member of your account team leave the company, we have a strong business continuity plan in place to ensure that the service level is maintained.
How do I keep track of what work is being done?
All retained clients benefit from a dedicated online activity report that is updated on a Friday afternoon. This report provides detailed information on results and all historical and upcoming activity.
How quickly will we see results?
That’s a very difficult question to answer because it depends on the service, your budget, your responsiveness and your industry. PR clients will see coverage coming in during the second month. Videos can be turned around in days. SEO results can be seen within six to eight weeks. And most media trainees will be able to confidently handle an interview after one session. However, speed isn’t everything and we’ll occasionally recommend that a client waits for more appropriate timing to embark on a communications campaign.
How much does it all cost?
I would love to be able to provide clients with a menu of B2B PR and other communications services with their corresponding prices. However, each requirement is different and we need more information on what you are trying to achieve before we can advise as to how much you would need to spend. Please feel free to get in touch though for an informal chat after which I should be able to provide a more tailored quote.