SEO statistics

 The B2B Guide to Social Media’s comprehensive collection of statistics relating to SEO:
                                                           
Statistic Details Date Country
2000% the increase in blog traffic using distribution May-12 Global
40% the increase in revenue using   distribution May-12 Global
70% of the links search users click on are organic May-12 Global
70-80% of users ignore paid ads,   focusing on organic search results May-12 Global
75% of users never scroll past the   first page of search results May-12 Global
Top two internet activities are search   and email May-12 Global
434% The percent increase in the   number of indexed pages companies that blog have May-12 Global
61% how much more outbound leads cost than inbound leads May-12 Global
81% of businesses consider their   blogs to be an important asset to their businesses May-12 Global
300% Search is the number one driver of traffic content to sites, beating social media by 300%. May-12 Global
14.60% the close rate on SEO leads May-12 Global
1.70% the close rate on outbound leads May-12 Global
18% For Google, 18% of organic   clicks go to the #1 position May-12 Global
10% For Google, 10% of organic   clicks go to the #2 position May-12 Global
7% For Google, 7% of organic clicks   go to the #3 position May-12 Global
9.70% For Bing, 9.7% of organic clicks go to #1 May-12 Global
5.50% For Bing, 5.5% of organic clicks go to #2 May-12 Global
2.70% For Bing, 2.7% of organic clicks go to #3 May-12 Global
79% of search engine users say they always/frequently click on the natural search results May-12 Global
80% of search engine users say they occasionally/rarely/never click on the sponsored search results May-12 Global
65-70% The percentage of the search   engine market Google owns May-12 Global
93% of online experiences begin with a search engine. May-12 Global
39% of customers come from search May-12 Global
$16 billion the estimated worth of the   search engine industry May-12 Global
88.10% of US internet users ages 14+ will browse or research products online in 2012. May-12 Global
25% of all online US device   purchases were directly driven by search in 2012 May-12 Global
82.60% of internet users use search. May-12 Global
 
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