Review of PostJoint

Digital prPostJoint’s stated mission is to connect advertisers with bloggers. In other words, you’re not considered a guest blogger – you’re considered an advertiser – which means you are expected to pay blog owners to publish your post as part of your digital PR strategy.

How it works

I opened an account (for free) with PostJoint to see how it worked. It’s slightly different from any of the other guest blogging platforms out there. With PostJoint, you submit your blog to the community and then up to five blog owners “pitch” for your blog. When I say “pitch” what I really mean is that they offer you the opportunity to pay them (up to $70) to publish it on their blog. You accept an offer and are then emailed a PayPal invoice. I guess they pay PostJoint some sort of commission.

My evaluation

The site is still in beta, but it works quite well. It’s certainly much more navigable with much better usability than My Blog Guest (which I reviewed on this blog recently). Blog owners respond quickly (very) to your posts (although why wouldn’t they? They’re getting paid to publish them!)

Results

So far, I’ve submitted five posts for review on PostJoint. Each post has quickly received five ‘offers’, with the price for publication ranging from $7 to $50. I haven’t always gone for the cheapest option. Instead, I’ve considered factors such as relevance, PageRank and social communities of each of the blogs.  The reality is that the relevance is pretty poor, I suspect because the publishers are motivated by hard cash rather than blog content curation excellence. For example, my post on the value of PR published on Domadeed, runs alongside a post about how mineral water can keep your body healthy! (this website also only offers nofollow links so is kinda pointless! When I challenged them on this they said that Google Webmaster Guidelines prohibit them from offering followed links if they're paid for.)

Conclusion

If the target audience of bloggers has to pay to have its content published by the blog owners, the value of this resource is limited. At least in my opinion. That’s because most organisations or people engage in guest blogging primarily as part of their link building strategies. Search engines explicitly state that they don’t value paid for content, so my prediction is that the PostJoint method will ultimately be unsuccessful. As far as I’m concerned, it’s usually best to avoid trying to con the search engines into believing your links are natural – it’s not sustainable. Instead, I would recommend focussing your energies on fewer, quality links that actually mean something! Get a digital PR agency on the case!

 

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