UK Business Schools on Twitter

Education pr, education marketing
Our first analysis in our series on education social media marketing looks at how the UK’s top MBA Schools use Twitter.

And the winner is....London Business School - by a mile!




 

Business School

Twitter Handle

Followers (March 2013)

London Business School

@LondonBSchool 

19,877

University of Oxford: Said

@Oxford SBS

11,116

Cass Business School

@Cassinthenews 

6,317

University of Cambridge: Judge

@CambridgeJBS 

5,201

Warwick Business School

@WarwickBSchool

4,811

Lancaster University Management School

@LancasterManage 

2,746

Manchester Business School

@MBSNews 

2,612

Crandfield School of Management

@Cranfieldmngmt 

2,081

Imperial College London (Business School)

@ImperialBiz 

1,514

Bath School of Management

@BathSofM 

739


Now I'm not saying that having a huge Twitter following is the be all and end all of education social media marketing. It's easy to build a massive Twitter following simply by following thousands and thousands of Twitter accounts that automatically follow back anyone who follows them. However, it's also easy to spot this strategy - simply look at the ratio of followers to following - for an influential Twitter account it should be greater than one. In each of the cases above it is. 

And, to be fair, a large following doesn't necessarily mean untold business marketing success. Take John Pigeon for example. He's a London pigeon who tweets about shitting on people's heads. Hilarious enough to attract 88,472 followers, but not quite monetising his celebrity yet. 

Read more posts in our education marketing series. 

 

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