Which top business school's marketing outshines the rest?

Star ratingsBeating out the competition in all but one category is the London Business School. It ranked first for national media coverage, search marketing and for its LinkedIn company followers.

Warwick Business School took the prize for the remaining category with its impressive alumni page on LinkedIn. Loads of alumni members, a steady stream of interesting and relevant content and plenty of engagement means that its page sees heavy traffic and usage from past students.

Despite a lack of MBA marketing output, top offerings from Oxford and Cambridge business schools made the top 10 overall due to the sheer number of times they are mentioned and referenced in the media. For the top business schools whose brands aren’t as universally known, however, their education marketing efforts have seen them take out the top five spots in each marketing results criterion.

Top MBA marketing rankings

  1.   London Business School

  2.  Cass Business School & Manchester Business School (tied in second place)

  3.  Warwick Business School

  4.  Oxford Said Business School

  5.  Cranfield School of Management

  6.  Lancaster University Business School

  7.  Imperial College Business School

  8.  Cambridge Judge Business School

  9.  University of Bath School of Management

Top performer London Business School seems to have its MBA marketing down to a ‘T’, and has secured its market-leader status for three reasons:

1. Thought leadership

Top business schools have lots to learn from London Business School when it comes to putting your best foot forward. With their finger on the pulse, London Business School experts regularly contribute comment and analysis to news stories in the media. Well-timed expert comment is core to any media relations campaign and the London Business School is doing it right.

2. Online savvy

As well as executing a well-planned Google Ads campaign, London Business School has optimised its content for core search terms so that it’s easily found online. This is an essential element of integrated marketing and other business schools that haven’t incorporated this into their education marketing mixes are being left behind.

3. Social media where it counts

Social media isn’t the holy grail of education marketing – but it’s incredibly valuable when done right. Alumni networking and programmes are a marketable selling point for the top business schools and social media – LinkedIn especially - is the perfect channel in which to both maintain relationships with current students when they graduate and create a draw for prospective students.

And finally, here are the rankings for the criteria which we used to determine the overall winner:

Search Marketing

  1.  London Business School

  2.  Cass Business School

  3.  Warwick Business School

  4.  Manchester Business School

  5.  Imperial College Business School

Coverage

  1.  London Business School

  2.  Cass Business School

  3.  Oxford Said Business School

  4.  Cranfield School of Management

  5.  Manchester Business School

LinkedIn

Alumni

  1.  Warwick Business School

  2.  Manchester Business School

  3.  Oxford Said Business School

  4.  Cranfield School of Management

  5.  Lancaster Business School

Followers

  1.  London Business School

  2.  Lancaster University Business School

  3.  University of Bath School of Management

  4.  Manchester Business School

  5.  Cass Business School

Are you in need of an education marketing agency that knows how to implement a successful education marketing campaign?  Get in contact to learn about our education marketing and education PR services.

 

 

 

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