Our clients in the news: February 2016
Type “February” into Google and your screen is immediately flooded with pictures of hearts and chubby angels. For at least half of the population, February is synonymous with Valentine’s Day. The other half probably spent most of their time online trying to figure out whether the month was going to have 28 or 29 days (and why this happens).
However, as most people were typing things like “the month of love” and “what is a leap year” into their web browsers, our clients ignored the shopping centre madness and corny love songs on the radio. Thank goodness for that!
These companies added some much-needed variety to the month of February’s media coverage. No gushy Valentine’s advice here!
Stott and May
With staff engagement programmes at the heart of the business, we’re not surprised that Stott and May made it onto the Sunday Times list of 100 best small companies to work for.
The company ranked 37th, and with a remarkable staff retention rate of 84% it’s not difficult to see why. With New York and London offices designed around fun, creative themes (Alice in Wonderland and Charlie and the Chocolate Factory), family trips to New York and Las Vegas, ski trips and a fully flexible working policy to support staff with families, Stott and May is winning at employee management.
The Sunday Times isn’t the only publication that thinks so. The Guardian featured Stott and May in its article on the world’s coolest workplace perks, while The Independent on Sunday also felt the company’s employee incentives were worth a mention.
Being able to comment authoritatively on a variety of topics is a great skill to have. CEO and founder Luke Pigott wrote an enlightening piece for Digital Marketing Magazine on how to use data to boost customer revenues. As consumer spending increases brands will have to do more to stand out. Celerity knows how they can do this, and is happy to share its knowledge!
But the company’s expertise doesn’t end there. While Luke was writing on how to use data, Nick Evans (head of strategic consulting) was warning MediaPost readers against losing their humanity for the sake of automation and strategic consultant Lizi Zipser was advising charities on how to improve donor retention.
Divide and conquer. The result: more media hits!
The sales profession is complicated and the process of making a sale can be tough to deal with (not to mention some of the people you’ll come across). My Customer wanted to provide its readers with some tips on how to manage sales teams better, and knocked on sales-i co-founder Kevin McGirl’s door for advice.
Kevin was interviewed for a piece on how technology can solve many of the problems sales managers were facing. So what if salespeople are always out of the office? With the right tech they can still be easy to manage.
Trendrating, which provides tools to help equity portfolio managers measure momentum in the market, only recently became a TopLine client. While they haven’t been working with us for too long, they’ve already started to realise their media potential.
Last month, CEO Rocco Pellegrinelli gave the world (or What Investment readers at least) a quick primer in smart beta investing. Next month? Well, you’ll just have to wait and see. But we promise you this: it’s definitely not going to be boring.
Have something you want to share with the broader population, but not sure how to do it? Our CEO Heather Baker can help.