Our clients in the news: March 2016

Our clients in the news: March 2016

March was quite a busy month. Between the scramble to get a suitable card for Mother’s Day and purchasing vast amounts of Easter Eggs (not to mention eating all of these) work can easily fall by the wayside.
 
Not to mention the hour we all lost as the clocks were brought forward, and the entire day many 20 to 30-somethings were unproductive because of a Saint Patricks Day hangover. In fact, it’s understandable that many people feel they didn’t get a lot done in March. Or we should rather say many ordinary people feel this way.
 
But we’ve known for some time that our clients aren’t ordinary, and we certainly didn’t stop working either! The result? Some more appearances in great publications. Here’s a snapshot of some of the March coverage our clients got.
 
Sonovate
Sonovate released some exciting new research in March showing that the demand for IT security professionals was on the rise in the UK. According to its report, the estimated demand for security roles by July will be 30% higher than the previous year, and all contract security jobs were expected to show a 19% year-on-year growth.
 
The research was widely covered generating no less than 15 media hits across the technology and recruitment press. Notable hits included New Statesman Tech, Info Security Magazine, IT Pro Portal, The Global Recruiter and Recruitment Buzz.
 
This just goes to prove that gripping work will always generate interest.
 
Trendrating
Trendrating CEO Rocco Pellegrinelli was also busy last month. No time for extended long weekends here. This man has a fintech business to run.
 
Broadly seen as a thought leader in the field of finance, Investment Europe knocked on Rocco’s door for some insight on momentum investing and why exactly this phenomenon is on the rise.
 
Meanwhile, FierceFinanceIT interviewed Rocco on FTSE Russell’s announcement that it is launching a new set of momentum indexes. Trendrating is helping FTSE Russell develop these, and as such, Rocco was perfectly positioned to explain the rise in interest in momentum investing to FierceFinanceIT readers.
 
Celerity
Well aware of the value of personalised customer communications, in March, Celerity went on a mission to share this knowledge with the broader population. Hellena Marsh wrote a piece for mediapost.com explaining how companies can ensure that they focus on the right personas when marketing their goods.
 
But making a business’ customer communications successful doesn’t end there. To really get the best results, brands should also ensure that they put out a seamless and consistent marketing message across every channel or device that consumers might conceivably use. Lizi Zipser made this point in her article for Total Retail titled ‘4 tips for Omnichannel Retail Success’.
 
Does your company also have valuable insight to share but you’re not sure where to start? Contact our CEO Heather Baker to make it happen!

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