Our clients in the news: April 2016

Our clients in the news: April 2016

As is customary for this time of year, the month of April kicked off with a flood of April Fool’s jokes, all of which shared a common theme.
 
The Telegraph claimed that the UK would be banned from Euro 2016, while the Independent stated that Scotland and Wales could form their own country if the UK chose to leave the EU. In an even more dramatic April Fool’s campaign, The Guardian got people talking with its story on how the royal family was considering intervening in the referendum debate with an announcement that it supports Britain remaining inside the EU.  
 
Yes, the month definitely got off to an entertaining start. However, once the commotion died down, and football fans breathed a sigh of relief, April proceeded calmly. So lucky for us, our clients spiced things up with some great coverage. Here’s a quick look at some of the media hits they got.
 
Bullhorn
A market leader in customer relationship management (CRM) software, Bullhorn International MD Peter Linas shared his views on the importance of ‘more human’ technology with Digital Marketing Magazine’s readers.
 
In the article he explains how CRM systems don’t always help marketers forge stronger bonds with their clients and sheds some light on where these systems fall short.
 
Peter believes that CRM software should be designed with the user experience firmly in mind, and that it should definitely not make marketers’ lives harder – we tend to agree!
 
Xero
Preparing for its launch in South Africa in May, this new TopLine client made waves in the local media when it ran a campaign to emphasise just how serious it was about empowering small businesses.
 
On the day Starbucks opened its first South African store in Johannesburg (and for two days thereafter) Xero partnered up with local SME Motherland Coffee to give away 50 free cups of coffee per day.
 
The result? Lots of happy, caffeinated South Africans and some great media coverage, like this piece on htxt.africa.
 
RedCloud
RedCloud believes that its technology can change the way in which people access financial services, through the use of their digital devices. Chief product officer Soumaya Hamzaoui shared this view with a couple of publications last month.
 
She wrote a piece for IDG Connect on the use of cash in developing economies, explaining why this is a significant challenge and highlighting what the benefits of going cashless would be. While CIO East Africa also published an article by Soumaya on the opportunity SMEs present to banks.
 
Meanwhile, RedCloud was also selected as a finalist for the 2016 Red Herring Top 100 Europe Award, an achievement covered by Bobsguide.
 
If you also want to make sure that people know what your business is passionate about, but youre not sure where to start, give our CEO, Heather Baker a call. Whether youre targeting the UK, Africa (or anywhere else really) shell know how to boost your companys profile.
 

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