Our clients in the news: May 2016
Spring finally arrived in London come May (according to Google anyway), which meant people flocked to the parks to enjoy a beer in the sun, delighted that it was starting to warm up (well sort of).
While most people were enjoying the delights of London’s finest beer gardens, our clients were hard at work as usual.
Here’s a look at what they were up to.
This new (well, returning actually) TopLine client made waves in the media when it announced that it was expanding its US operations and that it had expanded its UK team.
Spencer Ogden, a leading international energy, infrastructure, and engineering recruitment firm’s launch of three new offices in Fort Lauderdale, New York City, and Alabama was covered on 10 individual occasions. Some of the most notable hits include Recruiter, Recruitment International and The Global Recruiter.
Meanwhile, the company’s announcement that it had appointed new senior managers for three key areas of the business was also widely covered. Among other publications, the story featured on APSCo and Recruitment International.
But Spencer Ogden didn’t stop there. The company’s co-founder and CEO David Spencer-Percival also gave some advice to Management Today readers on how to successfully guide your business through big changes.
In response to new figures from the Office for National Statistics showing that even more people are opting to go freelance or start their own business, the Guardian interviewed Mike Abbott, head of Sable Wealth on pension options for the self-employed.
Small business owners who take Mike’s advice are sure to be set up for later in life!
Meanwhile in South Africa, cloud accounting software Xero made a media splash with its arrival in the country, timed perfectly with the release of some interesting research on the local small business economy.
Xero was featured on Forbes, Fin24, Cape Talk Radio and Radio 702, Africa Biz, Ideate, Mzanzi Life, Engineering News and BusinessTech. The company was also featured on TV stations ANN7 and CNBC Africa and websites htxt.africa, CFO South Africa, Gadget, IT-Online, IT Web Online and IT Web Africa. And they got coverage in prominent newspapers the Sowetan, Die Beeld and City Press.
Recruitment finance provider Sonovate released some research in May that showed that the demand for contract and permanent hires was increasing rapidly among UK fintech companies.
These results of the research were broadly covered in the fintech and recruitment press with publications such as Finextra, Recruitment International, Recruitment Buzz and IT Pro Portal, to name but a few, running with the story.
With new figures from the Office for National Statistics showing that the number of people coming to the UK for long-term study has fallen to its lowest level in eight years, provider of specialised international educational programmes Study Group, MD HE UK & Europe, James Pitman, noted his concern at the falling figures. In a letter that was covered by the Financial Times, and The Times (that covered it twice!) he urged the government to step in and protect this valuable sector.
If your company also achieved some great things in May, but no one knows about it, you probably need a B2B content marketing agency. Contact our CEO Heather. She’ll know how to get you the media attention you deserve.