Our clients in the news: June 2016

Our clients in the news: June 2016

June was pretty much all Brexit, all the time. The month kicked off with more pre-referendum buzz; articles on what the vote could mean and how leaving the EU would work, dominating the news cycle.
 
This media storm continued, and intensified after the vote on 23 June, making it difficult to read, or speak, about anything else. But as the country went Brexit crazy, our clients kept their eye on the prize and got some great media hits as a result.
 
Bullhorn
A business no longer has to be big in size to be successful. This is the point Bullhorn SVP of Global Sales, Mike Restivo made in his piece on becoming market challenger featured in Growth Business last month.  In the article, he notes how mind-set and methodology counts much more in today’s business environment. But Mike didn’t stop there. He also provided Real Business’ readership with an article detailing the steps in becoming a market challenger.  
 
Meanwhile, Bullhorn’s international MD Peter Linas wrote a piece for Marketing Tech News on the ‘third wave’ of CRM.
 
BNP Paribas Leasing Solutions
In light of the trend for more and more businesses to lease their equipment rather than buy, asset finance, leasing and rental solutions company BNP Paribas Leasing Solutions CEO Charlotte Dennery was interviewed on BBC Business Live last month. 
 
She explained to viewers that leasing equipment allows companies to shift to new technology with greater ease, noting that the sharing economy has taken hold on a large scale.
 
Meanwhile, UK CEO Tristan Watkins wrote a piece for Commercial Vehicle Dealer explaining why allowing customers to lease vehicles is an attractive alternative to offering them for sale. He also offered advice to Real Business readers on how to use the subscription economy to benefit their businesses.
 
WPM
Writing for the Independent, WPM Director Holger Bollmann highlighted the importance of universities reforming internal processes to improve communication, convenience and security.
 
He noted that while universities don’t tend to think of themselves as businesses, it was becoming increasingly clear that students think of themselves as customers. For this reason universities had to work harder to provide a good overall experience, to make sure their students stayed happy.
 
Stott and May
No stranger to the world of cyber security, Stott and May’s head of cybersecurity, Simon Kouttis wrote a piece for Tech City News on what companies should know about the upcoming GDPR.
 
And while Simon was offering cyber security advice, Stott and May CEO and founder Stephen Stott offered his opinion on businesses revealing their gender pay gap. Speaking to Director Stephen said that companies should reveal their gender pay gap, as the pay imbalance could only be tackled if companies were held accountable.
 
Furthermore, amid warnings of a severe skills gap in the industry, Stott and May opened a new office in Brighton last month. The launch of this office was covered in The Argus, alongside advice from Stephen on what companies could do to address the skills gap.
 
But The Argus wasn’t the only publication that covered Stott and May’s new office launch. Recruitment International, recruiter.co.uk, Insider Media, Onrec and Recruiting Headlines also published articles about this.
 
If your business is growing and you want to step up your PR to match your new size, or if you just have something interesting to say, let our CEO Heather know. She’ll make it happen. 
 

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