TopLine Communications Blog http://toplinecomms.com/ Blog posts for TopLine Communications en-gb heatherb@toplinecomms.com Copyright 2015 The top three SaaS marketing challenges http://toplinecomms.com/blog/2015/07/the-top-three-saas-marketing-challenges TopLine founder and CEO Heather Baker on how cloud technology marketers can navigate the most common obstacles of the industry. ]]> Fri, 03 Jul 2015 10:12:00 +0000 http://toplinecomms.com/blog/2015/07/the-top-three-saas-marketing-challenges Integrated Marketing How video can revolutionise your internal communications strategy http://toplinecomms.com/blog/2015/06/how-video-can-revolutionise-your-internal-communications-strategy All over the world, companies of all sizes are making expensive screw-ups instead of internal videos worth watching. TopLine producer Sian Evans explains where they’re going wrong and how they can get it right! ]]> Mon, 29 Jun 2015 13:26:00 +0000 http://toplinecomms.com/blog/2015/06/how-video-can-revolutionise-your-internal-communications-strategy Video Production Video Corner: Using ND filters – or how to film interviews that don’t make your eyes bleed http://toplinecomms.com/blog/2015/06/video-corner-using-nd-filters--or-how-to-film-interviews-that-dont-make-your-eyes-bleed TopLine production chief Jamie Field on lighting, neutral density (ND) filters, and creating effective talking head interviews.  ]]> Fri, 26 Jun 2015 13:30:00 +0000 http://toplinecomms.com/blog/2015/06/video-corner-using-nd-filters--or-how-to-film-interviews-that-dont-make-your-eyes-bleed Video Production MozCon 2015, Rand Fishkin, and my not-so-secret SEO crush http://toplinecomms.com/blog/2015/06/mozcon-2015-rand-fishkin-and-my-notsosecret-seo-crush TopLine’s CEO Heather Baker reveals why she’s ever so slightly in (business) love with Rand Fishkin and why she can’t wait to head stateside for MozCon 2015.]]> Wed, 24 Jun 2015 10:45:00 +0000 http://toplinecomms.com/blog/2015/06/mozcon-2015-rand-fishkin-and-my-notsosecret-seo-crush SEO Talking Tech: The Companies That Dominated May 2015 http://toplinecomms.com/blog/2015/06/talking-tech-the-companies-that-dominated-may-2015 Our monthly roundup of the best - and most talked about - tech companies around. ]]> Fri, 19 Jun 2015 12:32:00 +0000 http://toplinecomms.com/blog/2015/06/talking-tech-the-companies-that-dominated-may-2015 News Magna Carta of B2B Tech PR: how to create the best PR campaigns http://toplinecomms.com/blog/2015/06/magna-carta-b2b-tech-pr-create-the-best-pr-campaigns TopLine's tech fanatic and resident ex-medievalist Lauren Mason combines her two passions to form the Magna Carta of B2B tech PR: how to create the best PR campaigns.]]> Mon, 15 Jun 2015 08:16:00 +0000 http://toplinecomms.com/blog/2015/06/magna-carta-b2b-tech-pr-create-the-best-pr-campaigns Public Relations Why Interactive Video is Kind of a Big Deal http://toplinecomms.com/blog/2015/05/interactive-video Wed, 20 May 2015 11:45:00 +0000 http://toplinecomms.com/blog/2015/05/interactive-video Video Production ​Essentia, Sonovate and Geonomics win big: the TopLine Awards Roundup! http://toplinecomms.com/blog/2015/03/topline-awards-roundup  ]]> Tue, 31 Mar 2015 10:18:00 +0000 http://toplinecomms.com/blog/2015/03/topline-awards-roundup News The Three Areas Where Your YouTube Videos are Letting You Down http://toplinecomms.com/blog/2015/02/three-areas-youtube-letting-you-down Jamie Field, TopLine’s Head of Production, lets you in on his secrets for making better YouTube videos.]]> Mon, 23 Feb 2015 14:27:00 +0000 http://toplinecomms.com/blog/2015/02/three-areas-youtube-letting-you-down Video Production If you had one week and £50 to make a difference, what would you do? http://toplinecomms.com/blog/2015/02/one-week-to-make-a-difference-what-would-you-do Random Acts of Kindness Week is held every year in February and encourages people to do one small thing to show kindness to strangers. The idea is to step out of your comfort zone and try something new to spread a little love in the world.]]> Mon, 16 Feb 2015 17:47:00 +0000 http://toplinecomms.com/blog/2015/02/one-week-to-make-a-difference-what-would-you-do News