Explainer video production company

Explainers are a great way to show your audience the ropes. How does your app work? What are the ins and outs of your service? It can all be wrapped up in video ranging from quick clips to in-depth guides.

Short, sharp explainers built for social media can grab your audience’s attention as they scroll.

If you’ve got new offerings or a fresh process to demonstrate, explainers can clear up any customer questions in no time.

Perfect for showcasing your brand at industry events.

Explainers can even be useful for helping potential hires understand your business.

Give investors a reason to feel inspired and ready to back your venture.

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

I’m Sian, the Head of Video at Definition. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our projects.

I’m obsessed with creating visually incredible content that exceeds our clients’ expectations. I’m driven to make the brands we work with stand out and succeed with their video projects.

I love the entire process of producing videos, from initial creative to the meticulous details of post-production.  I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

When you’re investing in an animated explainer video, it can be easy to try to cram it full of messages. But don’t include too many distractions: simplicity is beautiful – and effective.

While you might have a clear picture in your head of what you want your explainer video agency to deliver, keep an open mind. Opting for the unexpected is often the difference between a beautiful video and a beautiful video that delivers true ROI.

The past decade has seen a revolution in how video is used for marketing. Your explainer video can be cleverly and strategically used to collect leads (through gates, turnstiles or embedded forms) or send viewers along a specific conversion path (e.g., embedded links and calls to action).

Our team feels quite strongly about whiteboard animations. We really do recommend against this outdated format. They might be cheap but they can quickly damage your brand image.

There are loads of cheap explainer video companies out there, but we know for a fact that quality matters. Take our ‘spot the difference‘ test to see if you can easily identify the components of a high-end animation.

We recommend you test concepts or ideas throughout the production process to give your video the best chance of success. And when it’s live, measure everything from engagement rate to view-through and conversion rates to enable you to optimise and improve continuously.