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I don't speak Tech: making sure your corporate video doesn't get lost in translation

Don't baffle the people you're trying to sell to; make sure your corporate video speaks to everyone.

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Five signs you suck at networking with journalists (and what you can do about it)

If you’re looking to build relationships with key journalists in your sector, there’s no substitute for face-to-face meetings. But in a time when many publications are having to reduce budgets - and head counts - the days of long, boozy lunches are over. By Janet Murray.

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The dangers of a crap corporate video - and how NOT to commission one

Want to avoid a video that's more crap than corporate? Read this.

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PR results: the difference between coverage and value

Senior account manager David Jamieson (@jamiesondavid) basks in the warming glow of a new dawn in communications measurement.

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Why it’s important that your customers get to know you slowly

As part of TopLine’s Science of Marketing series, Jim Beckham looks at the concept of familiarity bias and how it can be used to create more effective and successful marketing campaigns.

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5 simple ways to make your emails campaign better

Want your email campaigns more effective? Here are five email marketing no-brainers. By Luke Budka.

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Tracking the true impact of digital campaigns on your business

Rene Musech explains how digital campaigns can be measured and what your digital agency should be doing to get it right.

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4 more surprisingly must-have public relations skills

Following up on his blog post last year, TopLine’s Jim Beckham (@JimBeckham) looks at five more abilities or aptitudes you may possess but might not have realised are in fact essential public relations skills.

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7 infamous PR quotes these brands will never live down

A list of PR quotes to keep brand managers awake at night. By Niamh Kinsella (@niamhlechou).

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PR in Australia: Big country, small world

As TopLine expands into Australia, here’s a brief look at what makes the media tick down under. By Dana Dobbie.

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TopLine expands into the U.S. and Australia

TopLine has appointed specialists in the United States and Australia as a part of its international expansion plans.

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How confirmation bias can help (and hinder) your B2B marketing campaigns

Account executive Sophie Mackintosh (@sophmackintosh) looks at how confirmation bias - seeing what you want to see - can affect your B2B campaign. Part of our Science of Marketing series.

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How to pitch U.S. media outlets

By Gracia Larrain, TopLine's woman-on-the-ground in the United States

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Why you are already losing out to your competitors

Rene Musech discusses how to make a sale using the principle of loss aversion. Part of TopLine’s Science of Marketing series.

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TopLine wins Impero and sales-i comms business

Impero and sales-i appoint TopLine Communications for PR and digital briefs

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5 simple ways to persuade people to give you their data

In the latest post in our science of marketing series, @Adam_Ketterer lists some top tips for brands trying to gather data from their audience.

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Is cheaper always better? Why you should rethink your pricing strategy

Rene Musech discusses what your price list communicates to customers. Part of TopLine’s Science of Marketing series.

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The rule of seven

@HannahCod explores the significance of the number seven in the B2B buying cycle

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Hedonism sells - how to communicate best in an indulgent society

Sophie Mackintosh (@sophmackintosh) looks at which marketing methods work best in a high-indulgence society. Part of TopLine's Science of Marketing series.

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Is your website scientific enough?

A checklist to turn your website into a lead generation machine, by Niamh Kinsella.

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Using your audience's competitive streak to your advantage

According to scientific research, the UK population craves competition and loves to win. Jim Beckham (@JimBeckham) looks at how the games industry has tapped into this and how these tactics can be used as part of an effective digital marketing strategy. Part of TopLine's Science of Marketing series.

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Website design part two: information architecture

In the latest post in our science of marketing series we look at how information should be structured on a website. By Luke Budka.

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Website design part one: usability

In the latest post in our science of marketing series we look at what makes a website usable. By Luke Budka.

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Is a low credibility score losing you business?

@Adam_Ketterer looks at how businesses can enhance (or seriously damage) their credibility.

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Living for the moment: How to target an audience that's focussed on the short-term

Sophie Mackintosh (@sophmackintosh) discusses how the UK's short-term way of thinking can be utilised in a marketing campaign. Part sixteen of of our science of marketing series.

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