UK self-storage firm Access Self Storage knows all too well that high search rankings mean more leads. The company wanted to revamp its approach to SEO and progress in an ethical way to ensure it was compliant with Google’s algorithm updates and ranking as highly as possible for geo-specific search terms.
Our first task was to audit Access’s onsite and offsite profiles to ensure that best practices were being adhered to wherever possible. We then carried out targeted keyword research to discover what Access Self Storage’s prospects were searching for across the company’s 55 locations. Using our findings, we devised a company-wide SEO strategy which took into account everything from the individual Google My Business map listings and the profile of the links pointing at the Access domain, to the number of quality citations built by the company relevant to their individual stores. We also worked with Access‘s web development agency to ensure that the new site was designed with SEO in mind and individual vicinities relevant to the Access stores were catered for from a search perspective
With its new SEO strategy in place, Access Self Storage recorded the following results in the initial eight months:
Working with TopLine has resulted in our desktop keyword and mobile rankings smashing previous records; we’ve never had as many keywords ranking in the top five – the result of this is our organic leads have hit a record high and our cost per acquisition has dropped 68% to an all-time record low. TopLine takes an ethical content-led approach to search marketing and we’re delighted with the results.
Marketing Manager, Access Self Storage