B2B finance and tech PR case study for IT company

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Expounding the benefits of IT leasing

Expounding the benefits of IT leasing
Client: CSI Leasing

Their Brief

CSI Leasing UK Limited has been providing innovative IT leasing services since 1972, and has grown to be one of the largest independent IT leasing companies in the world. CSI partnered with TopLine to raise its profile to IT, finance and business decision makers via the media. A key objective was to dispel common (negative) myths surrounding IT leasing.

What We Did

TopLine launched an editorial campaign focussed on the financial benefit of leasing, rather than purchasing, IT equipment and educated business leaders on their responsibilities for disposal of old equipment under the WEEE directive. 

Results

We secured CSI targeted coverage raised awareness in its target market and helped drive CSI's sales activity.

What They Said


Thanks to TopLine, we have been noticed, both within the industry and among potential customers. I’ve been contacted by clients and prospects that have come across the coverage online or in the trade press, and we’ve seen increased interest in new job roles from potential staff. We’ve also become the envy of our international divisions and have had colleagues from all over the world looking to benefit from the well managed public relations.


Chris Lloyd
Sales Manager, CSI Leasing

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