HR PR case study

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Getting the industry talking

Getting the industry talking
Client: SilkRoad

Their Brief

SilkRoad is a leading global provider of cloud-based social talent management software. In 2011 it expanded its operations across Europe and launched its first UK division. The company partnered with TopLine to make its break into the UK HR community with a B2B PR campaign that would differentiate SilkRoad from its competitors, build its visibility in the media and establish the brand and its spokespeople as experts in their field.

What We Did

As specialists in online PR, digital marketing and social media services for organisations in the employment sector, TopLine ran a sustained media relations campaign. This included: managing the strategic release of SilkRoad's news, placing expert articles and media interviews to position SilkRoad as industry thought leaders, and capitalising on the press opportunities associated with industry conferences and events attended by SilkRoad.


The campaign has achieved widespread media coverage in the HR and business press and on social media, and has established SilkRoad as the leading authority on the use of talent management software and HR technology. SilkRoad became the most talked about company in its sector and has closed deals with clients that include a national broadcaster, Microfocus, and Britvic.

What They Said

TopLine got to the heart of our business straight away. The team understood our goals and objectives and worked hard to ensure that SilkRoad quickly became recognised as a leader in the talent management market. We trust TopLine as a digital marketing agency that can identify the best opportunities for us in the media and consider them to be an extension of our own team.

Fabrizio Rongo
Marketing Manager, SilkRoad

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