TLC Education Group specialises in maths, English and science tuition, GCSE and common entrance exam preparation for children aged between six and 16. TLC's tuition is based on the national curriculum and delivered by qualified teachers. The company called on TopLine to execute an education PR campaign targeted at parents, students, teachers and head teachers, with a view to generating leads.
TopLine brainstormed with TLC to refine its messaging and then conveyed this to a targeted media audience using a variety of PR tactics, including news releases, case studies, media interviews and expert opinion articles. We followed topical issues around ICT in schools and Pupil Premium expenditure, and positioned MD Simon Barnes as a thought leader through carefully drafted responses to announcements made by education secretary Michael Gove
The education PR campaign resulted in a high volume of positive coverage incorporating the agreed messaging across the core education sector press, parenting press, national press and local Cambridgeshire press. Building on this momentum, TLC was able to sign a deal with one of the largest academy trusts in the country and secure investment for international expansion.
TopLine secured coverage in outlets that it’s highly unusual for a company of our size to feature in, by leveraging the unique TLC story and highlighting it to their established media contacts. TopLine was happy to get involved in producing new website copy and additional marketing collateral. Education PR is often viewed as a ‘dark art’ by smaller companies, but TopLine guided us to quality coverage in publications read by millions around the world. We’ve subsequently won new business with a series of schools. Job well done and money well spent!
CEO, TLC Education Group