Automation Consultants creates and implements advanced solutions across the entire software development lifecycle. Using tools from major vendors including HP, IBM, Atlassian and Microsoft, it has helped a range of blue-chip and smaller companies automate their IT functions – improving both their business performance and their services.
While the consultancy had already established itself as an emerging player in the space, it had identified certain opportunities to grow further and generate more inbound leads. Looking to boost its reputation, its web traffic and its marketing pipeline, Automation Consultants approached TopLine Comms in 2013 to develop an SEO and comms strategy.
TopLine developed a comprehensive understanding of Automation Consultants’ offering, target market and competitors, and conducted lead generation-focused keyword research to understand which prospects were visiting their website – and, crucially, which ones weren’t. An SEO-centric website rebuild followed, accompanied by an ongoing PPC campaign and an inbound comms strategy intended to place the company front-and-centre in its target market.
Automation Consultants is now featured regularly in its target media, having appeared in Computer Weekly, IT Pro Portal, and other major publications. Following the site rebuild – and aided by TopLine’s concentrated PPC efforts – weekly organic web traffic has increased by 180%, which has in turn generated a regular flow of solid leads. This uptick in business has also contributed to improving the company’s relationship with its key vendors.
TopLine devised a multi-channel marketing strategy for us designed to increase our inbound lead gen. We're now reaping the benefits with a solid stream of good leads coming through the website on a monthly basis. TopLine's impressive ability to quickly get to grips with complex tech subjects is matched in equal measure by its team's SEO, PPC and PR know-how. They're a trusted and valuable extension of our team.
Director, Automation Consultants