The ability to build awareness amongst potential customers and persuade them to act is critical to the success of most technology companies, affecting everything from fundraising to growth strategy. Many companies have created great pieces of b2b technology, but only the most successful ones are able to encourage people to actually use and pay for it. Those that struggle to build a customer base are often doomed to fail.
Unlike other B2B technology PR agencies, which focus solely on generating media coverage, we specialise in helping tech companies make their prospects become leads through integrated digital communications strategies. Our technology PR strategies don’t just get you seen or heard, they get you noticed and drive your target audience to respond.
We take a data-driven approach, using our proven methodology: we understand your audiences, identify what is preventing them from buying from you, and design strategies to reach them via the media channels they already consume. We measure progress fanatically and continually refine and optimise our strategies.
The result is more leads, a more powerful reputation and a business that achieves sustainable growth. Through our B2B technology PR, we’ve helped over 50 tech companies to grow, including , XLN Telecom, WorldPay, Essentia Analytics, SilkRoad, Receipt Bank and EVault.
Here's the proof...
Bullhorn, the largest recruitment tech company in the world (they are now - but weren't before we started working with them though!), appointed us as its UK technology PR agency to develop its reputation and attract its first UK users.
We oversaw Bullhorn’s launch to the UK market and made it the most talked about recruitment software brand.
Our integrated communications strategy explored the limitations faced by recruiters using traditional hosted software, and underlined the key advantages of a cloud solution like Bullhorn.
Our news-based articles, opinion pieces, research reports, customer testimonial videos and case studies built awareness and interest in Bullhorn throughout the media consumed by its target market of recruitment professionals and decision makers.
The company now has over 10,000 UK users and is expanding into new sectors.
As an experienced, award winning UK technology PR agency, whether you need us to help you grow with our data-driven PR strategies or guide you through the complexities of the UK tech channel, we can help.
Read more about our work with Bullhorn, our other PR case studies, our guide to launching software overseas, or get in touch today to find out how your company can benefit from hiring TopLine Comms as its technology PR agency.