Critical to the success of most technology companies is the ability to get the right messages in front of the right prospects. This affects everything from fundraising to talent acquisition to growth strategy. No matter how great your technology, if you fail to build a healthy, active customer base, your business is doomed.
We are a technology PR agency that helps companies attract leads and convert them into customers through integrated digital PR strategies. Unlike any traditional technology PR agency, we like to be measured on our impact on your business rather than purely on the media coverage we generate (which is important too!).
Our approach is data-driven and our methodology is proven. We research your target audiences and aim to establish what barriers are preventing them from engaging with you. Equipped with this information, we then design integrated digital PR strategies to reach them via the media channels they already consume. These strategies are closely integrated with your sales function to ensure optimum success. We measure progress fanatically, which enables us to continually refine and optimise our strategies.
The result for you is more leads, recognition in your and sustainable growth - something that not every technology PR agency will deliver against.
Bullhorn, the largest recruitment tech company in the world (they are now - but weren't before we started working with them!), appointed us as its UK technology PR agency to build its reputation and attract its first UK users. We oversaw Bullhorn’s launch to the UK market and made it the most talked about recruitment software brand. Our integrated communications strategy explored the limitations faced by recruiters using traditional hosted software, and underlined the key advantages of a cloud solution like Bullhorn.
Our news-based articles, opinion pieces, research reports, customer testimonial videos and case studies built awareness and interest in Bullhorn throughout the media consumed by its target market of recruitment professionals and decision makers.
The company now has over 10,000 UK users and is expanding into new sectors.
Business intelligence software company, sales-i, wanted to increase the number of inbound leads it received across business critical verticals: the automotive, jan/san, and construction markets amongst others. The company’s leadership realised that it needed a technology PR agency to raise awareness of its offering in key media outlets, and generate high-quality, downloadable content for sales professionals. TopLine addressed these needs.
Through creative content campaigns and targeted PR efforts, we raised the profile of sales-i in its most desirable markets and significantly boosted the number of leads generated. We organised and delivered bylined articles in big-name publications such as Automotive World, and niche trade magazines like Broom, Brush, and Mop. We helped compile, design, and draft reports on topics such as building a winning sales team – that particular eBook was downloaded over 250 times providing the sales team with valuable leads.
The result? TopLine is now considered an extension of sales-i’s business development team – and a key partner for the company going forward.
We have a passionate, slightly geeky team, and were recently listed among PR Week’s fastest growing technology PR agencies in the UK. Our work has won awards. Our directors now judge tech PR awards. Our team has worked with some of the biggest names in tech. Over 40 clients have endorsed us already.
If you need a technology PR agency that cares about more than just coverage, then get in touch with our director, Luke Budka, to discuss your PR brief.
Four factors contributed to the unqualified success of Bullhorn's launch into the UK market: a great product, a clear and intelligent sales strategy, economic conditions, and the work of TopLine Comms.Peter Linas