Education PR and Education Marketing Services
There’s an art to communicating with education stakeholders and TopLine (specialists in education PR and education marketing) can help you to master it. We know that messaging needs to be tailored to different audiences - pupils, students, parents, teachers, schools, universities, trainers, government, independent providers and the public - and delivered simultaneously across different media (from social to traditional).
We also know that education journalists are passionate about their field, which makes them interested in understanding the issues at play – they will seldom print press releases, preferring to investigate their own angles and publish stories that speak to their readers’ concerns and interests. Stakeholders in the education sector have been quick to adopt social media and most campaigns in this area are greatly enhanced by incorporating social media or video services.
Clients that choose TopLine work with an award-winning education PR and education marketing team with experience working with Study Group, Integrity Coaching, Give a Grad a Go, The QCA, The Institute of Leadership and Management, Greenwich School of Management, Live Music Now!, Youth Dance England, Academia Software, Rosetta Stone and various UK schools and universities.
We work closely with the education media to generate angles that appeal, and capably manage your reputation should any unexpected crises arise. We regularly secure media coverage across the board, including on the BBC and in the TES, Guardian Education, FT, THE, Education Investor, School Leadership, Education Business and Music Teacher. And we use the likes of Twitter, Facebook, Mumsnet and LinkedIn to build strong and engaged communities and ensure our clients’ messages leave a lasting impact (view some of our education PR case studies).
Whether you would like your education company to become a household name, to communicate better with staff, parents and students or to change public perception of an issue, we are confident we can help.