There’s an art to communicating with education stakeholders and many companies have yet to master it.
We’re a data-driven education PR agency that knows that messaging needs to be tailored to audiences – students, parents, teachers, schools, universities, trainers, government, and the public – and delivered through highly focussed integrated campaigns that are designed to build your reputation and encourage your prospects to act.
But as a specialist education PR agency we also know that companies need to tread carefully when selling into this sector. Education journalists are passionate about their field. They will seldom print press releases, preferring to investigate their own angles and publish stories that resonate with their readers. Planning, creativity and an understanding of the education media are therefore critical, and a careless approach to stakeholder communication can have a major impact on your competitiveness.
Our award-winning education PR team has worked with the likes of Study Group, Give A Grad A Go, Impero, TLC Education Group, Live Music Now!, Youth Dance England, Academia and Rosetta Stone.
TopLine Comms went to great lengths to understand this very complex issue and ensure that both sides of the story were heard. They made sure we responded with consistent messaging every time the issue was raised in the media and by the time the consultation was announced in late 2010, journalists were approaching us for our opinion as we were viewed as thought leaders on the issue. The press conference was timed to perfection.
The government has put the international education sector under an exceptional amount of strain over the last two years, representing a major threat to our own business and the UK’s recovering economy. We really felt TopLine had Study Group’s, and the sector’s best interests at heart throughout the process and they played a major role in securing the immediate future of the UK’s second biggest export sector.