Research has proven that people are influenced by perceived authority figures, and in the technology sector, analysts hold a lot of authority. What Gartner, Freeform Dynamics, Ovum and IDC (to name but a few – read our guide to UK analysts) say about your technologies and those of your competitors goes a long way towards positioning your company in the market.
It is therefore important to actively connect with analysts and ensure that they understand your business and the solutions you offer – if you fail to do this you risk losing competitiveness.
We offer analyst relations as either a stand-alone service or as part of your technology PR programme. This includes:
- Identifying target analysts
- Setting up briefings
- Preparing you for your presentation
- Managing feedback and follow-up
To find out more about our technology PR and analyst relations services, call us on +44(0)207 580 6502 or leave your details and one of our communications experts will get straight back you.