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Analyst relations

analyst relations.pngResearch has proven that people are influenced by perceived authority figures, and in the technology sector, analysts hold a lot of authority. What Gartner, Freeform Dynamics, Ovum and IDC (to name but a few – read our guide to UK analysts) say about your technologies and those of your competitors goes a long way towards positioning your company in the market.

It is therefore important to actively connect with analysts and ensure that they understand your business and the solutions you offer – if you fail to do this you risk losing competitiveness.

We offer analyst relations as either a stand-alone service or as part of your technology PR programme. This includes:

  • Identifying target analysts
  • Setting up briefings
  • Preparing you for your presentation
  • Managing feedback and follow-up

To find out more about our technology PR and analyst relations services, call us on +44(0)207 580 6502 or leave your details and one of our communications experts will get straight back you.