Digital marketing can be tricky, expensive terrain to navigate. New automated technologies are launching all the time, promising to turn even your most reticent of leads into loyal customers, and customers are constantly shifting how, where and why they engage with your brand online. It’s a complicated crowd out there but don’t throw in the towel just yet. Our digital marketing services can crunch data, tame spiders, deliver truly engaging content and help your business grow. If that sounds good to you, read on. Our digital marketing services are run by some very nice humans, not robots, who are super-skilled in:
Solid writing, effective media relations and crisis communications are PR skills that apply to both the on and offline worlds. In the digital environment, we use them to engage your company with relevant content writers and important journalists through online channels such as social media, e-magazines and blogs. These relationships will increase your company’s online presence, attract interest and lead people back to your website.
A good SEO strategy will make your website more visible to the very people you want to attract. Our team takes onsite optimisation and link-building very seriously so before we talk keywords, let’s talk about what matters most to your audience, and then create the content to suit. This approach will increase your website’s rankings for important search terms, and earn you more inbound leads.
Inbound marketing is all about using good, on-message content to bring your customers to you. Our approach makes sure that your company gives the people you want to engage with something (a tweet, an email, a text) that earns their interest not just once but multiple times, and brings them back to your website to seal the deal.
Digital marketing services depend on content, and yet the online world is already cluttered with words that will never be read. Customers are demanding more video content: it’s visually entertaining and requires less effort to consume. Our video team can help your company stay memorable with clever, on-message content that generates a response from your audiences.
Explainer videos help, well, explain stuff. Many of our clients have difficult concepts that need breaking down and translated into simple, delightful content. Our video team can help you with any style of animation, and advise you on which style would be best for your brief.
This tactic buys visitors to your website, rather than earns them organically. You pay a company to place an ad on their website and when your ad gets clicked, the host site pays you an agreed upon sum. It’s a really targeted approach that can test your SEO and show results quickly.
Data is dumb until you put it to work. As a digital strategy agency, we use numbers and human behavior (where do your target audiences shop, eat, research, holiday and communicate?) to design strategies for our clients. We understand that customer retention and low-churn rates are key to your business and don’t believe in extravagant acquisition campaigns. We make sure that everything you do online keeps your existing customers happy, attracts new prospects and is agile enough to keep pace with their every move.
The thing about websites is that they’re never complete. Not ever. Given that your site is central to your online (and offline) lead gen strategy, it’s critical that its design and content are consistently tested, checked and adapted to attract new customers and retain existing business.
Every marketing activity we do requires a piece of good, quality content that is part of your over-arching digital strategy. We focus on creating and distributing valuable, relevant and consistent content (from video to ebooks to byliners) to attract and retain your clearly defined audience - and ultimately to drive profitable customer action.
If you’ve had enough of average results and want some digital marketing services that really work, give our our Director Luke a shout or email us (firstname.lastname@example.org).
Working with TopLine has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.Maria Surrur