As an award-winning B2B PR agency, we understand that selling to other businesses is easier when you have a recognisable and admired brand. But many B2B organisations struggle to achieve the levels of awareness and recognition that tip the balance in their favour.
We are a B2B PR agency that designs strategies that help our clients grow by generating demand and supporting sales activity.
Our entire service is underpinned by a tight focus on your core business objectives (e.g. increased sales or larger market share) and driven by data. We design creative strategies that inspire action in your target audience, measure the results against your bottom line and refine our activities to achieve maximum impact. We also integrate our PR work with other communications activities, such as inbound marketing, search marketing, content marketing and video production.
We work towards clear KPIs…
...that really show how much of an impact we are having on the bottom line. Popular measurements include share of voice versus your competitors, levels of organic traffic to your website, referral traffic from social media, or our favourite metric, inbound leads. Unlike other B2B PR agencies we don't hide behind hard to quantify, woolly metrics. Instead we supply results tables primed to slot neatly into your next presentation to your board.
We’re certified and awarded
We’re one of PR Week’s fastest growing UK firms and we retain our clients year after year (check out our case studies). Our clients will always advocate on our behalf (read over 40 testimonials to get a feel for what it’s like working with TopLine). We’re a Google Partner and everyone in our senior B2B PR team is Google Analytics IQ certified. And our comms work has won 11 awards so far.
We get the basics right
Don't get us wrong though. While 'old fashioned' B2B PR agency measurement approaches are out at TopLine Comms, it's an ability to do the fundamentals well that underpins our entire B2B comms service from PR to search to content to video. An understanding and appreciation of what makes a good story, coupled with an enviable contact book, means we regularly secure excellent national and trade coverage for all our clients – look out for our blog posts featuring our clients’ latest media coverage if you’re interested!
If this kind of measurable, sales-focussed, award winning B2B PR agency approach sounds like something you're interested in, then get in touch with our CEO, Heather, or email email@example.com.
Four factors contributed to the unqualified success of Bullhorn's launch into the UK market. They were a great product, a clear and intelligent sales strategy, economic conditions forcing recruiters to become more efficient and the work of TopLine Comms. Within six months we were broadly recognised in the recruitment sector and there is no question now that the perception in the UK recruitment community is that Bullhorn is a market leader.Peter Linas