Finding the right B2B content marketing agency can be difficult. And with more content being published now than ever before, your content strategy needs to be exceptional if it is going to make an impact.
We are a London-based B2B content marketing agency that can design and implement the kind of strategies that will help you generate leads.
We are experts at researching your market and understanding how best to engage with your prospects – which social networks do they use? Do they read niche industry blogs or do they stick to mainstream publications?
We are also skilled at getting under the skin of your business to identify the persuasive and original content you own and the opportunities that already exist to engage with prospects. We believe that any good B2B content marketing agency should start by identifying the ways in which you’re currently doing well – and the ways in which you could improve – before preparing a data-driven content strategy that will align your content marketing with your business objectives.
We bring all of this together into sharply focussed and highly creative content marketing campaigns that draw on our extensive experience in B2B PR, blogging, email marketing, search marketing, social media, eBooks, landing page optimisation, video production and animation.
For some clients, we focus solely on content production. For others, we manage full inbound marketing campaigns using powerful marketing automation software – we are a HubSpot Gold partner, but we are also comfortable working with Marketo or Eloqua. Using these tools we are able to neatly segment your inbound leads and measure in real time how campaigns are performing.
Because we’re committed to continuously optimising your B2B content marketing strategy, we’re able to deliver ongoing improvements on our own performance – ensuring that your organisation stays ahead of the curve (and the competition). We’ll set KPIs together to ensure we are having an impact on your business and within months you will have a sustainable digital lead generation engine that is constantly refined in response to your prospects’ behaviour and feedback.
Our content campaigns have won multiple awards from the SomeComms Awards for Best Business Blog and Best Social Media Campaign to the UK Agency Award for Best Business Blog. Our entire team is inbound certified and we were recently recognised by PR Week in their list of the top PR firms in the UK.
We are the only truly integrated B2B content marketing agency offering strategic content services that draw on the full suite of marketing disciplines, including PR, video and animation.
To make your content work for you, get in touch with one of our B2B content marketing experts. Or to find out more about integrating content into your marketing and comms strategy, read our guides to microsites, blogging, and video.
Working with TopLine has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels.Maria Surrur