As a B2B content marketing agency, we have experience in creating blogs that can raise brand awareness and propel your prospects further down the sales funnel.
The most common reason B2B blogs are ineffective marketing tools is because they provide almost no value to their audience. When it’s just you, you, you constantly, nobody’s really into it. You ever go on a date with someone who just wouldn’t stop talking about themselves? “Well, I’m a huge fan of the Ultimate Fighting Championship, and I’ve been really getting into Mr. Selfridge lately, and on the weekends I enjoy live-action role-pl…“ ZZZZZZZZZZZZZ.
Any good B2B content marketing agency will be able to tell you that a blog should engage a target audience. It should be tailored to the personas you’re targeting and be full of information relevant to them that they can easily find via Google searches. It should be written in a consistent tone of voice that doesn’t turn prospects off as decision making is often based on something as arbitrary as whether or not a prospect feels ‘comfortable’ with your business.
Having the right content – and the right personality – is essential to a great B2B blog. It should be a valuable weapon in your inbound arsenal. We pride ourselves on creating compelling, original, SEO-friendly content that educates its audience, builds trust, and drives website traffic.
Want to turn your company blog into a B2B sales tool? Disillusioned with a lack of results? A good B2B content marketing agency can help it become the blog it was always meant to be. Contact our experts today!
Working with TopLine has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.Maria Surrur