Struggling to engage a target audience? Got lots to say but no-one listening? Need a forum for your content away from your stuffy corporate website?As a B2B content marketing agency, we know how effective a microsite can be for a company looking to engage a target audience. We’ve created them, managed them, populated them, promoted them and built social communities around them, all in the name of content marketing.
Microsites run the whole gamut of budget, design, and scope – but a good B2B content marketing agency will get you results regardless. For example, the viral campaign for the 2008 movie The Dark Knight was run through WhySoSerious.com and contributed to the film’s eventual $1billion box office gross, while something like ElfYourself went viral with a simple flash game.
Of course, we’re not going to tell you about them without showing you a few of your own; at TopLine, we’ve had a great deal of success with our own microsites. The B2B PR Blog helped establish the company as a thought leader in the marketing, PR, and communications space: it won Best Business Blog at the 2013 SomeComm Awards and won Best Agency Blog at the 2015 UK Agency Awards. More importantly, it's generated heaps of inbound leads for us.
SmallBusinessHeroes.co.uk is another award-winning example. It’s featured advice pieces, interviews, and general blog content from TopLine staff and external entrepreneurs, and it’s cultivated an active following on social media, with around 2,000 Twitter followers and 20,000+ Facebook likes – making it the driving force behind Facebook’s largest UK SME community. It also generated over 500 SME leads for card payment specialist WorldPay in just 12 months!
Working with TopLine has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.Maria Surrur