Your value proposition lies at the heart of your business. It encapsulates how you add value to your customers or clients and conveys your corporate ethos and company mission. It forms the foundation of all communication between your company and stakeholders, from your website copy to media relations material and sales scripts, and captures what you want clients and prospects to think when your brand is mentioned.
Yet while you live and breathe your value proposition daily, it is not always easy to articulate.
Our messaging workshops are designed to distil your corporate messages into a few key features that appeal to prospects and distinguish you from competitors.
Each workshop is preceded by in-depth research into your brand messages and those of your competitors. The deliverable post-session is a brand strategy document that outlines:
- Core headline messages and supporting proof.
- Market positioning against competitors.
- Thought leadership opportunities.
- Analysis of communications channels.