B2B Social Media Agency
As a B2B social media agency, we’ve seen how social media enables business buyers to gather information, conduct research and network. When you consider that it offers all these benefits without costing a cent, it’s no surprise that it’s hard for businesses to resist. In fact, most executives are so comfortable on social networks that they will gladly share their opinions, likes and dislikes publicly.
We're an integrated PR, video, SEO and B2B social media agency, which means we’re able to help clients listen to business customers, understand them better than ever before, and engage with them on an equal footing. This presents outstanding opportunities for an organisation looking to extend its reach, build its influence or generate leads.
Today, the success of a B2B social media campaign depends heavily on quality content and our foundation as a B2B PR agency positions us well ahead of our competitors in this regard. We are experts in content generation: We run the UK’s leading B2B social media marketing blog, and one of the country’s top PR blogs. Our copy is regularly published in national newspapers, on blogs and in the trade media and we’ve even written a speech that was delivered in front of David Cameron! We leverage this expertise to put content at the core of every B2B social media campaign we run.
Our social campaigns are simple. Once we’ve developed an understanding of your business and your objectives:
- We listen, we research and we analyse to create a clear picture of your industry’s social media landscape, i.e. where in the ‘social media hemisphere’ your audience is to be found.
- We brainstorm to create a content calendar that will build your influence and help you stand out in that landscape.
- We roll out your content-based B2B social media strategy, using clever calls to action to get your target audiences to engage with your brand.
- We measure our progress, refine our strategy and report back to you (using metrics such as leads generated, business buyers reached and influencers engaged) on a weekly basis.
While social and traditional media call for different approaches, they can be strategically integrated (with other digital marketing initiatives including video production services, B2B PR and SEO) to offer a consistent and powerful communications service that encourages your target market to act.
If you would like to work with a top B2B social media agency in London, please get in touch.