Definition is the UK’s leading brand alignment consultancy

We define – and align – brilliant brands

When eight become one.

Brand Vista, Schwa, Redhouse, Words&Pictures, TopLine Film, OTM, Definition Agency and Definition Group have come together as Definition.

Together, we’ll define what you stand for, and bring that to life in everything you say and do.

The best brands are those that deliver consistent messages in everything they say and do.

In a world awash with hyperbole, disconnect and information overload, we deliver brand strategies and experiences that are original, authentic, consistent and true. 

Compelling and engaging

From researching and defining market opportunities to creating brand strategies, enhancing customer and colleague experiences, creating content, boosting reputation and supporting growth, we work closely together – and with you – to understand and improve your business. Bringing in the right skills and people when you need them, alongside your dedicated delivery team.

Always growing

Already ranked as one of the fastest growing brand alignment groups in the country, our aim is to continually evolve through organic growth and further acquisitions. Keeping our clients at the heart of our growth plan and listening to what they need is key to the decisions we make.

And all acquisition opportunities are assessed against the same, rigorous financial, reputational and cultural fit criteria that’s proved so successful to date.

Ability to deliver campaigns across UK, Europe, USA, APAC and Africa.

Global services map

Our values

Our values are not just words on a page. They inform the way we engage with clients, colleagues and the communities in which we work. Individually and collectively, we endeavour to live those values in all that we do.

Think differently

Advise wisely

Deliver consistently

Support positively