Privacy Policy Page Image

Software we use on our website that affects you

Google Analytics

We use Google Analytics – a third party service provided by, well, Google – to gather details about visitor behaviour – how long visitors spend on different pages, where, geographically, visitors originate from, how many pages they visit etc. We use it because we want to know what visitors like and don’t like – really important information to help us generate more visits and ultimately new business.

Don’t worry: we can’t identify you from this information, we won’t ever make any attempt to do so, and we don’t allow Google to do so either. Everything we track through Google Analytics is completely anonymous.

Here’s their privacy policy if you’re interested.

HubSpot

We also use a marketing platform called HubSpot. Things we use HubSpot for include:

  • Email marketing
  • Creating forms for our website
  • Understanding, much like Google Analytics, general details about visitor behaviour

Here’s their privacy policy if you’re interested.

Everything we track through HubSpot is completely anonymous – until you fill out a form on our site – at that point, unless you’ve deleted your cookies or refused the HubSpot cookie when first visiting our site, your browsing history on our site is associated with your contact record and stored in HubSpot.

Facebook

We have installed a Facebook Pixel (a funky little bit of code) on our website to track conversions from Facebook ads, optimise these ads based on user information, remarket to qualified leads, and help build better, more relevant audiences for future ads. Information we collect from Facebook includes detail on visitor behaviour – how long visitors spend on different pages, where, geographically, visitors originate from, how many pages they visit etc.

Here’s their privacy policy if you’re interested.

Mailing lists

If you sign up to receive emails from us, we’ll securely collect and store the personal information you provide e.g. your name, email address and phone number. We’ll use it to communicate with you about things you explicitly opted in to hearing about and to ask for additional information if and when required.

We use a third-party provider, HubSpot (as mentioned above), to deliver our emails. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see HubSpot’s privacy notice.

You can unsubscribe from mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Luke Budka.

Again, we don’t sell, rent, or trade email lists, so you don’t have to worry about us giving your data to some sentient spambot.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this privacy policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to your personal information

If you want to view, delete, or amend the personal data we hold, just ask! Our data protection officer Luke Budka is very friendly and can be reached by email here:

dataprotection@toplinecomms.com

Changes to your privacy notice

We last reviewed this policy on 26/11/2018 and will next review on 01/06/2019.

 

Cookie policy

What is a cookie?      

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at:

www.allaboutcookies.org and www.youronlinechoices.eu.

Information we collect using cookies

Google Analytics and HubSpot

Google Analytics and HubSpot collect anonymous information via cookies added to your browser when you visit our site. We do not ask your permission to use these cookies because all collected information is anonymous.

However, if you fill out a form on our site, HubSpot will associate your previous page views based on the tracking cookie.

If you delete the cookies in your browser, you will be considered a new visitor and will be assigned a new cookie. However, HubSpot will automatically deduplicate form submissions coming from the same email address, even if different browser cookies were associated with the submissions.

More on HubSpot cookies here.

Facebook

When someone visits our website and takes an action like completing a form, visiting a specific page or watching a video, the Facebook pixel is triggered and reports this action back to our Facebook account. This enables us to show the most relevant content and advertise to you and other people like you (for example people who may be the same age as you, work in the same industry or come from the same location) on Facebook.

The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation.

Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy (www.facebook.com/about/privacy).

Because of this, we ask when you first arrive at our site, whether you’re happy for us to share the information we collect when you’re browsing our site, with Facebook, via an opt in checkbox.

The rest of ’em

We also use cookies from YouTube, Vimeo and Wistia (for our video content), Cloudflare (to identify trusted web traffic and more importantly, naughty web traffic), livechatinc.com (for our – you guessed it- live chat service), AddThis (makes our social sharing work) and doubleclick.net (to see what you do after you click on one of our online ads). That’s pretty much it – exact details can be found in the cookie declaration that pops up when you first visit our site (if you’ve already accepted cookies and want to review the declaration again, then try visiting our site using an incognito browser window) – thanks!

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