TopLine Comms went to great lengths to understand this very complex issue and ensure that both sides of the story were heard. They made sure we responded with consistent messaging every time the issue was raised in the media and by the time the consultation was announced in late 2010, journalists were approaching us for our opinion as we were viewed as thought leaders on the issue. The press conference was timed to perfection.
The government has put the international education sector under an exceptional amount of strain over the last two years, representing a major threat to our own business and the UK’s recovering economy. We really felt TopLine had Study Group’s, and the sector’s best interests at heart throughout the process and they played a major role in securing the immediate future of the UK’s second biggest export sector.
MD Higher Education, UK and Europe, Study Group