How to write a script for animation
There are two very popular types of corporate video animation. The first is typography, in which the animator brings individual words in the script to life and is usually accompanied by a voice over. An example is the video we created for Upad. The second is character based, in which you develop a story around specific characters and environments seen in the video we produced for Give a Grad a Go.
Both types have the potential to be extremely effective or extremely boring. What often determines whether or not an animated video will be a success is the time, effort and skills put into developing the script.
The most important thing to do when writing a script for a typography animated video is to use words that the animator can easily bring to life. For example, using “smashing” instead of “fantastic” or “flop” instead of “failure” will give the animator enough leeway to build something creative, engaging and memorable.
Of course, the words still need to have meaning and relevance to the product or service you’re trying to promote. So don’t just throw in words that lend themselves to a visual medium if it risks distracting your viewers from the image and message you are trying to convey.
When scripting for a character-based animated video, keep it simple and bear in mind that you don’t need to script in every tiny detail. Get the basics across quickly and let the animator do what he does best, illustrate it and bring it to life. The style of writing for animation tends to be more informal, too, so feel free to let your hair down.
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