TopLine wins Impero and sales-i comms business

Education network software management specialist Impero and business intelligence software company sales-i have appointed TopLine Communications to handle their integrated communications briefs.

Heather Baker, CEO and founder of TopLine, says: “We get under the skin of our prospects’ target audiences and really understand what drives them - this, combined with our integrated expertise, secured both accounts.”

TopLine’s providing sales-i with an integrated communications service and working closely with its in-house marketing team to advise and support strategy development and implementation, to help the SaaS sales leader generate leads.

Impero appointed TopLine to handle its PR brief, which includes a healthy mix of offline and digital comms to help them to reach educationalists in the UK and US.

Impero marketing manager Nikki Annison comments: "TopLine's the perfect partner for us as they combine measurable analytics with solid messaging and creative editorial. They've already helped us develop opportunities to reach our target audience and we're only in the first week of the contract!"

In early 2012 TopLine made the shift from traditional PR agency to a full-suite digital marketing and video production consultancy, whose B2B energy, technology and education clients include WorldPay, Study Group, Spencer Ogden and CEONA.