TopLine expands into the U.S. and Australia
TopLine has taken a significant step in expanding its international service offering by appointing experienced communications specialists in the United States and Australia. The move comes in response to growing demand from clients for a single agency that services clients internationally. This approach is more cost-effective for PR, social media and content marketing clients and ensures greater consistency than using multiple agencies in each region in which a company operates.
Gracia Larrain - handling media relations in the U.S. for TopLine's clients
Gracia is a PR professional with 13 years of industry experience, with specialisations in brand marketing, social media and bilingual communications. She has worked extensively with PR and advertising agencies on reputation management campaigns and in supporting boutique and large PR agency networks with pan-regional media strategies, providing counsel and supporting outreach efforts. Some of her previous clients include the Costa Rica Tourism Board, Fairmont Mayakoba, Merck, International Monetary Fund, Ford and Delta.
Dana Dobbie - handling TopLine's Australian media relations
Dana is a senior communications professional with 17 years of experience working for leading business technology and consumer brands including Oracle, Sanyo, Trend Micro and Reckitt Benckiser. She has an in-depth knowledge of the Australian media landscape and has a track record of devising and driving high impact campaigns.
Heather Baker, CEO and founder of TopLine, comments: “It's now easier than ever for businesses to operate globally and they therefore need marketing support that can be delivered globally but efficiently. For many businesses, it is no longer feasible, or financially viable, to appoint independent agencies around the world. We have tested this model of working with local, highly experienced and results-driven PR and integrated marketing specialists in the US and Australia and plan to roll it out to new geographies as per our clients’ requirements.”
Both Dana and Gracia will be working closely alongside TopLine’s London account teams.