Our tips on pitching the BBC


Getting featured on the BBC is kind of a big deal (especially if they link to your website!). But at TopLine we know how intimidating/challenging it can be to you take your story to an organisation that employs over 20,000 people and reaches a weekly audience of over a quarter of a billion. Where do you even start?

We’ve worked with the BBC on plenty of stories. We haven’t always been successful (if you’re always successful then you’re not pitching enough!), but we’ve learned a lot along the way. And those pitches that have resulted in online articles or on-air interviews have been truly impactful for our clients. We thought we’d share some of our learnings…

BBC pitching