Talkin’ tech: the companies that rocked the media in October 2015
October is, for the most part, kind of a nothing month. There’s Halloween, but that 1) takes place at the very end and 2) is mostly for kids, or listless 20/30 somethings trying vainly to hold on to their departed youth. There’s also Lincolnshire Day, which is nice if you’re from Lincolnshire, but not that interesting otherwise.
There’s not really much else. November has Bonfire Night, Remembrance Day, and quadrennial presidential elections; December has a bunch of festive stuff; January has that one week where you pretend you’re going to start exercising, but October…nothing happens in October.
Unless you’re one of these companies, of course. If their media coverage is any indication, the following four businesses certainly made the most of these 31 days.
Sable GroupAs a professional services company, Sable has to have a diverse set of skills at its disposal: among its ranks are experts in accounting, tax, forex, financial migration, mortgages, and croquet. This specialist knowledge is so valued that they’ve had to acquire a talent for handling the media.
October has been no exception. As if they didn’t have enough on their plates, Sable’s financial geniuses somehow found time to provide comment on auto-enrolment in The Times and Telegraph. Never a moment’s rest!
Celerity had a September to remember (we’re very sorry), winning the Loyalty and Relationship Marketing category at Marketing Week’s Data Storytelling Awards. Great news, well-deserved, digital high-fives all around.
But October also proved a fruitful month for the company: Celerity’s victory lap included two comment pieces on CIM’s website – the first focusing on the difficult question of omnichannel marketing, the latter tackling the equally thorny issue of marketing to older, less digitally-savvy individuals.
Sales isn’t quite an art or a science, but it leans towards the former. By this we mean that its quality is not easily measured by empirical means (besides revenue, obviously): doing it really well requires the expression of some innate, unlearnable ability bequeathed to precious few. Put concisely: you either have it or you don’t.
That said, even Draper-level business development gods need a little help from time to time, and that’s where sales-i comes in. By leveraging data analytics, its software allows sales teams to focus on the tasks that really matter – and in developing and iterating on this software, the company has gained a highly acute sense of what ails salespeople all over the world.
There may be no greater testament to this than the recent comment sales-i has provided on a range of topics across a range of industry sites and publications. CEO Paul Black alone has written on marketing to millennials for Growth Business, and two pieces for Sales and Marketing, one on the plague of technophobia among older salespeople; the other on how to assemble a team capable of selling salt water to a merchant seaman.
Stott and May
And, of course, there’s Stott and May, a company reaching Sam Smith-levels of ubiquity in its specific target demographic.
Head of cyber security Simon Kouttis provided expert comment for Director Magazine on network safety – a particularly high-profile topic in light of the recent TalkTalk data protection scandal. He’s also featured in Computing magazine talking about public sector poaching.