HubSpot inbound conference – ‘the takeaways’
If you know anything about marketing, then you’ll know that inbound is where it’s at. In fact, it’s such a huge phenomenon more than 19,000 people attended the 2016 HubSpot inbound conference. Gone are the days when you put up a billboard and hoped for the best, now you need to carefully target your leads, engage them, and convert them into customers. Boom!
As an award winning B2B inbound marketing agency, we know what we’re talking about, but we also know there’s always room for improvement so we sent three of our inbound gurus off to Boston to attend the HubSpot inbound conference.
Not only did they get to meet some of their heroes (Rand Fishkin!) and eat strange food, they also got to experience post-election dismay/elation. When it comes to the USA, there’s something for everyone.
Hannah, Dom and Lauren living it up in Boston
“INBOUND ‘16 was great – I didn’t realise how educational it would be. I thought it was going to be a chance for HubSpot to tell us how amazing they are (which we know already) and how to use their stuff, but it wasn’t. All of the sessions that I went to were completely different and looked at a wide variety of different subjects, from SEO split testing to inbound PR, and I learned something new in each one.” – Dom Daly, Senior Comms Exec
The event had an energetic atmosphere. Everyone was really engaged. When Alec Baldwin and Anna Kendrick arrived, the excitement went up a notch. The opening keynote even included a guest appearance from Stranger Things’ Barb whose on-screen death set Twitter ablaze with #justiceforbarb
“The marketing talks were informative and insightful, led by a range of successful marketers as well as key people from HubSpot. I learnt some good email campaign tips – including some human behaviour ‘hacks’ and never to send emails out on a Tuesday. I also learnt how to upcycle content, the future of content – yes, it’s video – and how inbound marketing tactics swung the election in Donald Trump’s favour.” – Lauren Martens, Senior Comms Exec
“Despite #Trumpgate, Boston didn’t disappoint. I knew it would be good, but the 2016 HubSpot inbound conference surpassed my expectations. It was a great opportunity to meet with other inbound marketing agencies from all over the world and talk to them about what works for them and what doesn’t. Many, like us, use HubSpot to support their own agency growth as well as their clients’ inbound marketing strategies. Jealous I didn’t get to see Rand Fishkin though – nice selfie Dom! Also, Boston is a wicked city.” – Hannah Tulloch, Senior Comms Consultant
Dom's selfie with Rand Fishkin
Think you could do with some inbound marketing? Give Luke a shout for some lead gen advice.