Spencer Ogden Case Study Infographic image. Text on image: Block one – Introduction - Spencer Ogden launched to provide consultative and effective recruitment services to the energy industry. Block two – Objectives - Spencer Ogden needed to: 1) Build its profile as a credible and respected recruiter 2) Make the market aware of one of its USPs: the company’s specialist energy expertise 3) Drive traffic to its website. 4) Let the industry know it had launched. Block three – Strategy - We started with a hard-hitting integrated PR strategy that included: 1) A regular stream of news announcements and opinion pieces aimed at dominating the UK recruitment and energy media with Spencer Ogden’s content. 2) A thought-leadership campaign aimed at positioning Spencer Ogden as knowledgeable on the energy skills gap. 3) A series of round table events, hosted by Spencer Ogden, bringing industry thought leaders together to discuss the future of the industry.4) An awards programme to highlight the success of the Spencer Ogden business. Block four – Results - The strategy worked, achieving: 1) 351 pieces of positive media coverage across the recruitment, energy and national media. 2) 33 pieces of national coverage 3) 17 award nominations and 11 wins 4) Round table events attracting 22 tier 1 influencers to the panel and reaching 155,000 viewers 5) 43 followed links to the Spencer Ogden website (a key SEO metric). And the Spencer Ogden business grew from a start-up to a major global organisation, with 13 international offices and a turnover in excess of £100m. Block give – Testimonial - TopLine has been fantastic. We’ve worked with them since our inception. And we’ve had some great PR wins with them, some really good stories and interesting events. We like them – they’re a really good team, very proactive, and they work very hard for us. - David Spencer-Percival, Managing Director, Spencer Ogden.

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