Sales-i Case Study Infographic image. Text on image: Block one – Introduction - sales-i, a leading provider of sales performance software, was on a mission to grow and needed some help. Block two – Objectives – Specifically, sales-i needed to: 1) Raise its profile among sales directors in a number of key verticals in the UK and the US 2) Generate inbound leads. Block three – Strategy - So we worked with sales-i to develop an integrated marketing strategy that included: 1) PR and events to get the sales-i brand in front of sales professionals in the US and the UK across its 6 core verticals 2) Creative content to help nurture prospects through the buying journey and to highlight some of the software’s key features 3) Analyst relations to build the company’s profile in the tech community 4) Offsite SEO to help sales-i attract more prospects to its website. Block four – Tactics – 1) Designed 3 infographics 2) Ran 4 surveys 3) Produced 8 how-to guides 4) Profiled 254 salespeople 5) Arranged 22 interviews 6) Wrote 20+ blogs 7) Pitched articles and news pieces to 243 media outlets 8) Filmed 4 case studies. Block five – Results - And the sales-i business has grown. 1) 269 pieces of quality media coverage 2) A 300% increase in web traffic 3) 71 inbound links to the sales-i website 4) A threefold increase in inbound leads. Block six – Testimonial - Eighteen months later, we've seen a marked increase in inbound leads generated per month, and sales-i's reputation is on the rise. Not to mention TopLine's creative content campaigns! Our report on building a high performing sales team was downloaded over 275 times by sales directors and managers in our target markets. TopLine knows us so well - they're like an extension of the sales-i team! - Natalie Davies, Marketing Executive, sales-i.

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