Nucleus Case Study Infographic image. Text on image: Block one – Introduction - Nucleus Commercial Finance, a P2P lending platform, needed to build its profile and accelerate sales. Nucleus was facing well-funded competitors with ample marketing budgets and needed to work smarter. Block two – Objectives - Nucleus needed to: 1) Build its profile to CEOs and CFOs in the UK’s small businesses 2) Generate leads from the UK small business community Block three – Strategy - We took an integrated, joined-up approach to helping Nucleus generate more leads, including: 1) A new website, optimised to convert more leads. 2) PR and awards for profile raising and thought leadership. 3) SEO and blogging to attract more prospects to the website. 4) Gated content for direct lead generation. 5) Email marketing for lead nurturing. Block four – Results - In the first 10 months: 1) Thanks to 62 pieces of quality media coverage and 5 award wins, people started saying you guys are everywhere – the Nucleus brand was gaining traction. 2) The activity drove an increase in website traffic of 400%, generating 409 leads.

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