Ultromics Case Study Infographic image. Text on image: Block one – Objectives - Following a £10m Series A funding round, Ultromics – the Oxford-based UK start-up behind the world’s first outcomes driven, AI-based, ultrasound diagnostic tool for coronary heart disease – needed to raise brand awareness and generate credibility with a target audience of clinicians and procurement teams, in advance of its new product launch – EchoGo Core. Block two – Strategy – 1) Conduct research to establish Ultromics’ market position, including audience, media and competitor insights. 2) Advise on media messaging for three key target audiences: patients, clinicians and procurement teams. 3) Use the Series A funding announcement to build anticipation of the EchoGo Core product launch. 4) Use the EchoGo Core FDA clearance to generate media opportunities. 5) Use media interest in artificial intelligence to generate opportunities for Ultromics thought leaders. Block three – Results - In 13 months, we: 1) Achieved 146 media hits including coverage in RAD Magazine, Clinical Services Journal, Radiology Business, Cath Lab Digest, Healthcare Business, AI in Healthcare and Radiology Business. 2) Secured five meetings with journalists at publications including Engineering and Technology, Medical Technology, Silicon Republic, Computer Weekly and medicaldevice.com. Block four – Testimonial - I have been continually impressed by the skill and judgement of the TopLine team. They’ve created intelligent, measured profile-raising articles and releases. They’ve collaborated with us to create outstanding coverage across a range of national and industry publications. This has allowed us to evolve from a start-up to a successful business. They go above and beyond to deliver results and always have great ideas. - Sarah Jackson, digital marketing specialist, Ultromics.

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