Saft Case Study Infographic image. Text on image: Block one – introduction - Saft, the world leader in high technology batteries, has worked with our team for nearly two decades. These are exciting times in the world of batteries. Technology is advancing rapidly, and applications are fascinating, diverse and technically complex. Block two – Objective - Promote Saft’s technical leadership to the right engineers and technologists. Block three – Strategy – 1) Maintain a programme of media relations that places Saft in the right publications worldwide. 2) Write articles written by engineers for engineers, hitting the right technical notes as well as being punchy and readable. 3) Developed 10 whitepapers and other collateral to support Saft’s sales team, there are more whitepapers in the pipeline. Block four – Results - Developed good relationships with trade reporters and publications. Created awareness of Saft as the world leader in batteries for sectors as diverse as renewables, oil and gas, defence, medicine, railways, marine, vehicles, professional electronics and industrial standby. Saft has had several thousand downloads of the whitepapers.

Want to talk about your next project?

Contact us