Compleat Case Study Infographic image. Text on image: Block one – Objectives - Finance and budget management software specialist Compleat Software, needed to raise its budget management software profile and generate inbound leads. Block two – Strategy – We quickly recognised they had a great ‘engine’ (their website and natural expertise) which simply needed tuning with a PR-led SEO campaign. We: 1) Established keyword targets and landing pages required 2) Took a look under the hood at the technical elements we needed to fix e.g. internal linking, redirect chains and canonicals. We then fuelled it with PR-led followed links and brand mentions from super contextually relevant publications which we knew would associate them as an authority with search engines. Block three – Results - In 18 months the campaign delivered: 1) 20+ new keyword optimised landing pages 2) 48 pieces of contextually relevant tier one coverage (including Financial Director, Accounting Web, AAT, Accountancy Age, The Independent and City AM) 3) 30 followed links from these publications with an average DA of 44 4) 22 place average keyword drop 5) DA increase from 25 to 30 6) 50% increase in sitewide organic traffic 7) 93 leads. Block four – Testimonial - TopLine Comms’ PR-led SEO strategy resulted in record high keyword rankings and increases in organic traffic and organic leads. We’d highly recommend them. - Rory Forbes, Chief Growth Officer, Compleat Software Limited.

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