Reddit is a website made up of countless smaller communities called subreddits, each focused on a specific topic. There are subreddits for cute animals, sports teams, games, hobbies, careers, and more, so it’s no surprise that there are dozens of communities focused on running a small business.
Visitors to these subreddits use Reddit’s forum format to ask questions, share their experiences, and entertain one another – all out in the open for curious readers to examine and learn from. So, whether you’re already in business or looking for more information before you take the leap, check out our list of the best subreddits for small businesses.
What makes a good subreddit?
To identify the best small business subreddits, we measured:
- Member count: Simply put, this is how many members are in the sub. A large sub doesn’t necessarily mean that it’s the best one (smaller subs can have higher engagement) but it’s a good sign of whether the content posted is relevant.
- Engagement level: We looked at how engaged members are in the sub by looking at the number of upvotes and comments on the top posts from the past year.
- International: Reddit is a global website, but some subs are very US-centric, so we’ve made a note of whether they’re international.
- Content-type: We’ve tried to generalise the type of content on each sub, mainly whether they’re advice-driven or just memes.
- Active moderators: Active moderators (or “mods”) keep the subreddit on-topic and rule-abiding. Weekly updates and “sticky” posts are usually a sign of an active mod team.
- Rules: There are rules laid out in reddit’s “rediquette” that all subreddits have to obey, but mods can also impose their own rules. Higher quality subreddits tend to have stricter rules regarding the quality of posts and replies, as this helps keep the sub relevant.
r/SmallBusiness
With over 500,000 subscribers, r/SmallBusiness is a general forum about running an SME. Like-minded business owners celebrate milestones, post relevant news and commiserate when things go wrong. This subreddit is largely US-focused, however, and much of the content doesn’t apply to an international audience.
r/Entrepreneur
As the name suggests, this is a community of entrepreneurs sharing advice on “side hustles, small businesses, venture-backed startups, lemonade stands” and more. Almost a million Reddit users subscribe for advice and discussion, and the moderators are diligent about keeping the sub on topic. While it’s definitely a US-centric forum, lots of the tips are applicable to entrepreneurs the world over.
r/AccountingDepartment
This tiny yet active subreddit aims to foster discussions about accounting within a business, making it a must-follow for SME owners. Users post their questions, and members of the community do their best to offer answers, often pointing them to the right tools or resources for their query.
r/Organization
The subreddit bills itself as the “home base for people who are organised and people who want to be organised.” This subreddit is home to plenty of tips for organising everything from digital files to cleaning supplies, and while it is not overtly business-focused, there is plenty of tidiness inspiration that SME leaders can appreciate.
r/Startup
r/Startup was, unsurprisingly, on our list of the best startup subreddits. It’s still a loosely moderated forum populated by people sharing their experiences of running startups, and it remains one of the only subreddits which permits self-promotion.
r/Sales
With almost 150,000 members, r/Sales has clear rules and moderators to implement them, and the content is all relevant if not entirely applicable. Lots of the discussions on the sub focus on the delicate art of cold calls and emails, and while there’s no “right” approach, there are plenty of wrong ones that you can learn from.
r/Marketing
The marketing subreddit is a place for communications and advertising industry professionals to discuss topics ranging from marketing strategy to segmentation and martech. There are all sorts of posts on the subreddit, including case studies and lengthy advice posts, making it a great place to learn more about all things marketing.
r/Business
r/Business suffers somewhat from its broad topic, with many posts simply rehashing news stories about giant businesses. However, there are certainly gems of information for those that go searching.
r/Freelance
The subreddit for freelancers – but not ones looking for work, as the rules make clear, that’s r/ForHire. With clear rules and attentive moderators to fend off self-promotion, this subreddit is a wonderful place for freelancers to learn, support others in their field, and have a laugh.
r/Restaurateur
This small, active community of restaurant owners discusses the nitty-gritty of running a restaurant. Most posts are questions but, despite the small subscriber count, helpful commenters are always on hand to propose solutions.
r/Retail
Similar in size and focus to the Restauranteur subreddit, r/Retail is a community for retail workers and business owners to share their stories and advice about working in the sector.
r/RantsFromRetail
If you’re frustrated by working in the retail sector, look no further than r/RantsFromRetail, where similarly irritated people let loose with their worst experiences. It’s cathartic to read, and many of the submissions are surprisingly funny.
r/eCommerce
As the regulars on this subreddit will tell you, eCommerce isn’t just the future; it’s the present. They gather to share tips on marketing, software, and the other fundamentals of selling online. The subreddit even welcomes posts seeking creative criticism of eCommerce pages, making it a useful resource for SMEs looking to refine their online stores.
r/LadyBusiness
LadyBusiness is a small subreddit for women – and trans and nonbinary people – to discuss their experiences in the world of business. If you’re looking for inspiration from female founders and advice about overcoming the obstacles presented by a male-dominated workspace, this is the subreddit for you.
If you’re looking for PR, marketing and SEO services to support your small business, get in touch with us today.
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Corporate video awards to enter in April 2021Despite the challenges that the coronavirus has caused for video production teams, they have continued to create moving, impactful and engaging content for clients – and these corporate video awards will offer a fitting celebration. As the vaccine roll-out continues, there’s even hope that we may be able to attend some of these events in person once again. If you have worked on a video project that you believe might be award-worthy, check out these awards to enter in April.
The Vega Digital Awards praise the year’s best digital work, and they expect this to be a particularly significant ceremony due to the increased role that digital media has played during the Covid crisis. There are award categories for video, online video, VR and 360 video, and many more, and you can learn more on their Facebook and Twitter. Get your entries in before April 7th to be in with a chance of winning.
The Rookie Awards focus on animation and digital art across games, video and other forms of media among, as the name suggests, amateurs and beginners. The Rookies are unique for offering a wide array of prizes at all levels, encouraging entrants at a range of skill levels to get involved. If you are a creator with fewer than 12 months of professional experience, enter the awards before the deadline on April 15th and keep an eye on their Facebook and Twitter accounts.
At the glitzy NYX Video Awards, the world’s leading media producers contribute over 42,000 entries to face judgement by more than 180 international judges. These corporate video awards are affiliated with some of the industry’s biggest names and brands, including Adobe, Disney and Microsoft, and winning is a guaranteed way to get noticed. Categories this year include broadcast and television, social video, web-based production and many more. Check out their presence on Facebook and Twitter, and be sure to enter before the April 21st deadline.
These corporate video awards highlight some of our industry’s best work, and we can’t wait to see all of it. If you are interested in creating award-worthy video content for your business, TopLine Film can help. Learn more at our corporate video production page and check out our full corporate video awards database.
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- How to contact journalists
Contents
- Define and refine the story
- Research your journalist contact
- Find their contact details
- Craft your pitch
- Follow up and build on the relationship
If you’re embarking on a PR campaign, you’re going to need to get your head around how to contact journalists. Fortunately there is a definite process for reaching out to journalists, and as a B2B PR agency we have been refining this process for decades.
The high level summary is that getting journalists interested is all about the story. And if that sounds obvious in theory, the reality of doing so is a bit more complicated. Here’s what you should do.
Define and refine the story
Is your story news, an opinion, a feature, a case study, an event or a request for an interview?
If it’s an opinion, consider:
- The expertise, profile and credibility of your spokesperson (it’s useful if they have an active Twitter profile).
- Why their opinion is different, unique or particularly insightful.
- How this opinion story can be hooked to the current news agenda? In other words, why is it relevant now?
If it’s an event, think about:
- Why should the journalist give up their time to attend? Will they learn something they cannot learn elsewhere? Meet people they cannot meet elsewhere? Or see or experience something new, interesting and exciting?
- Which elements of the event will be most of interest to the journalist? Lead with that.
- Timings – no journalist wants to be invited to an event at the last minute. It’s unlikely they will be able to drop everything just to attend.
If it’s an interview, consider:
- The credibility of your spokesperson.
- The insight they can add.
If it’s a case study, consider:
- How does this person / business relate to the journalist’s readers, listeners or viewers?
If it’s news, then you should apply news values:
- What is the audience impact and relevance? Which readers / listeners will be most interested and why will they be interested now?
- Is this relevant and relatable to the journalist and their target audience? If not, can you make it more suitable?
- Does it involve conflict? What is your viewpoint and why is this newsworthy?
- Who is your spokesperson and why are they an expert in this field? Why would the journalist want to quote them or run their piece and why should the audience take them seriously?
- Is it relevant? Does your story relate to a current trend? What’s the impact? Why will the audience care?
Research your journalist contact
Before you even try to contact a journalist, you need to research them. That will take a bit of time, but will pay dividends. Here’s what we recommend:
- Read / watch / listen to their media: You want to do your research around the topic, find out where and how the subject has been covered in the past, which section it might work best within.
- Research the journalist: check their social accounts, previous stories they have covered, likes and dislikes. You need to understand their beat – that means, what kind of stories they are interested in and what their agenda is.
This kind of background research will give you a really good overview of how to contact the journalist and how to tailor your pitch for maximum success.
Find their contact details
If you’re getting your head around how to contact journalists, you will need to know where to go to get their contact information. If you don’t have access to a media database like Muckrack or Roxhill, then you will need to do some investigating. Look at:
- The media website – you might be lucky and find their email address there. If not, you should contact the general email address, or complete the contact form saying you have a story for that particular journalist and you would like to request their email address.
- Social media – journalists tend to be quite active on Twitter and LinkedIn, making these social networks great channels for contacting them.
Craft your pitch
Whether you are contacting the journalist by phone by email, or by social media, it is always worth writing out your pitch to organise your thoughts. We recommend starting with an email pitch and following up over the phone.
A good pitch will include:
- A clear headline, such as Potential opinion piece on the impact of new Brexit legislation on SMEs.
- A very brief greeting, followed by a message that gets straight to the point. Avoid clichés, like “I’m reaching out to find out if….”
- Give them a flavour of what the story is about and, if relevant, link to videos, or blog posts or interviews done by your subject matter expert.
- Indicate whether you are offering an exclusive or not. You will have more chance of a favourable result if it is an exclusive. If you’re pitching on Twitter you need to be careful not to give the story away in your tweet – because then it won’t be an exclusive anymore if it’s there on Twitter for anyone to see. Rather give them a taste for the story and ask if you can contact them directly.
- Summarise the story, including why it’s relevant to your journalist’s audience and why it’s relevant now.
- Simplify where you can – this is especially important for complex B2B topics (we cover this in our post on engineering PR).
- Make sure they have all the information they need – if it’s an opinion piece, how quickly can you pull it together? If it’s an interview, when is your spokesperson available? If this is a down the line interview for broadcast, does your spokesperson have access to a studio?
- Leave them wanting to find out more.
- Include pictures if you think they could bring the story to life (link to these rather than attaching them).
- Finally, end with a strong call to action – “do you want to run this piece?”
Once you have written down your pitch, run through it a few times to see if you can make it even more concise. Then deliver it, either via email, Twitter, LinkedIn or over the phone.
Follow up and build on the relationship
You will want to follow up on this particular pitch to find out if the journalist is interested, and we usually recommend doing this over the phone or by email. But your follow up should be about building a longer term relationship.
So even if there’s no prospect of immediate coverage, you want to position your spokesperson as a useful source on the topic, so that the journalist might come to you for comment in future when she is covering the topic. This strategy will also make your future pitches more likely to be successful. It’s much more likely that you will have a positive outcome if the journalist knows you.
Build ongoing relationships by:
- Seeking the journalist out at conferences or trade shows and introducing yourself.
- Introducing new spokespeople within the business over email. By introducing we mean providing background information on the spokesperson, their area of expertise and availability – not actually introducing them to the journalist (who probably is too busy to handle cold introductions to new people).
- Carefully curating what you send to the journalist – making sure you’ve done your research and only send them stuff that’ll be of interest.
- Being available to help them at the last minute when a spokesperson has fallen through – and always being responsive.
- Not annoying them by imposing. Don’t ask them to meet up until you’ve gotten to know them, and don’t invite them to events that are just self-promotional.
If you do meet up with a journalist for lunch, don’t just sit down, pick up your knife and fork, and launch into talking about clients – it doesn’t need to be that formal. It’s more a case of seeing if you get on, exploring interesting topics and hopefully having a good time.
If a lot of the above sounds like common sense…well, it is. But common sense is less common than you might think. Ultimately, you want to treat a journalist like you’d treat a prospective date, or investor, or any other person you want to impress: respectfully, and with the assumption that they’re an intelligent person whose time is valuable. If you have an interesting enough story, they’ll treat you well in return.
Building great relationships with journalists can be invaluable for your career in PR – the contacts you have and the network you build can amplify your chances of success when it comes to getting coverage/interviews for your clients.
Other useful posts on PR and marketing:
- How much does PR cost?
- How to brief a PR agency for amazing results
- How to conduct a really good video audit.
‘Diversity and inclusion’ is more than just a slogan or a call for a one-and-done overhaul of company policy; it’s an ongoing effort to create a non-discriminatory workplace where everybody feels comfortable and able to do their best work. While these efforts are their own reward, it’s also rewarding to recognise organisations that have gone above and beyond in pursuit of a fairer workplace, and that’s why there are diversity and inclusion awards.
Just like the awards databases we host for entrepreneur awards and technology awards, our new diversity and inclusion awards database provides details on and links to a variety of offerings. We will update it weekly to ensure that it includes the most up-to-date information, but if you spot something that’s missing, get in touch and we’ll add it as soon as possible.
Check out the diversity and inclusion awards database here.
At TopLine Comms, we are continually working to create a diverse, inclusive workplace, as well as ensuring that all of our work is consistent with these values. We are proud, for instance, to have been recognised as a great place to work for women. If you’re interested in working with us, get in touch.
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Our best-selling public relations course, the Ultimate Public Relations Masterclass, has now trained over 3,000 people. Launched in July 2019, the course offers everything you need to know to be successful at PR in a digital world.
The Ultimate Public Relations Masterclass quickly climbed the ranks to become Udemy’s top-rated and best-selling online public relations course, with a course rating of 4.5 stars from over 1,000 reviews. Students have called it “engaging”, “insightful,” “practical” and “fun”.
The course covers an introduction to PR, research and strategy planning, generating ideas, writing for PR, media relations, social media, search marketing and issues management. There is also a section on planning and launching a PR career.
Heather Baker, our CEO who runs the course comments: “We are so happy to pass the 3,000 student milestone. PR has changed dramatically over the past decade and it’s important that the next generation of PR professionals gets both a solid grounding in traditional media relations tactics and a detailed understanding how to approach digital PR.”
Students who have taken the course hail from 108 countries and speak 31 languages.
To enrol on the Ultimate Public Relations Masterclass, click here.
UK university ransomware FoI resultsAs a leading B2B PR agency we like to practice what we preach. As such we regularly run our own online PR campaigns related to tech PR subjects that interest us, like cyber security. This campaign involved us submitting Freedom of Information requests to 134 universities in July 2020 to establish how many had been subject to ransomware attacks. Of the 105 universities that responded, 35 admitted to being attacked (33%), 25 said they hadn’t been (24%) and 43 refused to answer (45%).
With most universities reporting isolated incidents, Sheffield Hallam University and City, University of London stood out, reporting 42 attacks since 2013, and seven attacks since 2014, respectively. The following table contains the results in full. Please contact us if you’d like the data in a spreadsheet for further analysis.
| University/ Question | Has your university been subject to any ransomware attacks in the last ten years (definition of ransomware here)? | If so, when did they take place? | Have you paid a ransom/s in return for data stolen during aforementioned ransomware attack/s? | If you’ve paid ransom/s, then what’s the total amount you’ve paid? |
| Queen Margaret University | No | n/a | n/a | n/a |
| University of Leicester | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Essex | No | n/a | n/a | n/a |
| Royal College of Art | Does not hold info | Does not hold info | Does not hold info | Does not hold info |
| Glyndŵr University | No | n/a | n/a | n/a |
| Royal Academy of Music | No | n/a | n/a | n/a |
| Manchester Metropolitan University | No | No | No | No |
| De Montfort University | Yes | 2019 & 2016 | No, restored all affected data via our enterprise backup solution | n/a |
| University College London | Yes | 14th June 2017 | No ransom was paid. | n/a |
| University of Bedfordshire | no | n/a | no | n/a |
| Aberystwyth University | Yes | Cant confirm | no | n/a |
| University of Wolverhampton | No | n/a | n/a | n/a |
| UAL | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Oxford Brookes University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Brighton | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| The University of Edinburgh | No | No | No | No |
| University of Winchester | Yes | 2016 | No | n/a |
| University of London | Yes | January 2016 | No | n/a |
| University of Bradford | No | n/a | n/a | n/a |
| Barbican / Guildhall School of Music & Drama | No | n/a | n/a | n/a |
| London Business School | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Queen’s University Belfast | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Warwick | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Teesside University | No | n/a | n/a | n/a |
| Cranfield University | Yes | 2016 and 2017 | no | n/a |
| Queen Mary University of London | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| London South Bank University | No | n/a | n/a | n/a |
| Heriot-Watt University | Yes | refused – 35(2)(g) – FOISA section | No | n/a |
| Liverpool John Moores University | Yes | 2017 | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Northampton | Yes | 2017 | No | n/a |
| University of Sussex | No | n/a | n/a | n/a |
| Leeds Beckett University | Yes | September 2016 February 2017 June 2017 | No | n/a |
| University of Strathclyde | refused – section 30(c) – (FOISA) | refused – section 30(c) – (FOISA) | refused – section 30(c) – (FOISA) | refused – section 30(c) – (FOISA) |
| University of Leeds | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Coventry University | No | n/a | n/a | n/a |
| Northumbria University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Huddersfield | Yes | June 2018 and September 2018 | No | n/a |
| Nottingham Trent University | Yes | 2014 | No | n/a |
| St George’s University of London | No | n/a | n/a | n/a |
| University of Manchester | Yes | Not recorded | n/a | n/a |
| University of Bath | Yes | Not recorded | No | n/a |
| SOAS, University of London | No | n/a | n/a | n/a |
| University of Cumbria | Yes | October 2015 | No | n/a |
| Kingston University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| York St John University | refused – Section 43 (2) – FOIA | refused – Section 43 (2) – FOIA | refused – Section 43 (2) – FOIA | refused – Section 43 (2) – FOIA |
| Robert Gordon University | Yes | 2015 & 2016 | No | n/a |
| Buckinghamshire New University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Sheffield Hallam University | Yes | 42 attacks since 2013 | No | n/a |
| University of Reading | Yes | refused – 31.1.a – FOIA | No | No |
| Harper Adams University | Yes | 2016 | No | n/a |
| The Royal Veterinary College | No | n/a | n/a | n/a |
| University of East Anglia | refused – 12 – FOIA | refused – 12 – FOIA | refused – 12 – FOIA | refused – 12 – FOIA |
| Durham University | refused – 12 – FOIA | refused – 12 – FOIA | refused – 12 – FOIA | refused – 12 – FOIA |
| Anglia Ruskin University | Yes | 2014-15 | No | n/a |
| Canterbury Christ Church University | No | n/a | n/a | n/a |
| University of Worcester | No | n/a | No | n/a |
| University of Hertfordshire | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Edinburgh Napier University | refused – 35(1)(a) – FOISA | refused – 35(1)(a) – FOISA | refused – 35(1)(a) – FOISA | refused – 35(1)(a) – FOISA |
| Bath Spa University | No | n/a | No | n/a |
| University of Oxford | refused – 31(3) – FOIA | refused – 31(3) – FOIA | refused – 31(3) – FOIA | refused – 31(3) – FOIA |
| City, University of London | Yes | 14th April 2014 23rd June 2015 26th June 2015 19th Feb 2016 16th June 2016 1st February 2017 16th February 2017 | No | n/a |
| University of Plymouth | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Liverpool Hope University | Yes | 2015 | No | n/a |
| The University of Sheffield | Yes | 2015 | No | n/a |
| Cardiff University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Cardiff Metropolitan University | Yes | July 2016 | No | n/a |
| Glasgow Caledonian University | No | n/a | n/a | n/a |
| University of Chichester | Yes | 2015 | No | n/a |
| University of the West of England | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| King’s College London | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Royal College of Music | Yes | March 2015 | No | n/a |
| Imperial College London | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Cambridge | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of West London | Yes | Once in early 2017 and twice in early 2020 | No | n/a |
| Abertay University | No | n/a | n/a | n/a |
| Aston University | refused – section 43(2) – FOIA | refused – section 43(2) – FOIA | refused – section 43(2) – FOIA | refused – section 43(2) – FOIA |
| University of Glasgow | refused – 30 – FOISA | refused – 30 – FOISA | refused – 30 – FOISA | refused – 30 – FOISA |
| Swansea University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Nottingham | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Goldsmiths, University of London | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Brunel University London | Yes | 2015 | No | n/a |
| University of Greenwich | No | n/a | n/a | n/a |
| Birmingham City University | Yes | n/a | No | n/a |
| University of York | refused – 36 (2c) – FOIA | refused – 36 (2c) – FOIA | refused – 36 (2c) – FOIA | refused – 36 (2c) – FOIA |
| University of St Andrews | refused – 18 – FOISA | refused – 18 – FOISA | refused – 18 – FOISA | refused – 18 – FOISA |
| Ulster University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Liverpool | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Exeter | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Sunderland | Yes | 2017 | No | n/a |
| Bournemouth University | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Newcastle University | refused – 31(3) – FOIA | refused – 31(3) – FOIA | refused – 31(3) – FOIA | refused – 31(3) – FOIA |
| University of South Wales | No | n/a | n/a | n/a |
| Royal Holloway, University of London | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| Lancaster University | Yes | 2013, 2015 | No | n/a |
| University of Surrey | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Derby | Yes | Feb 2016 | No | n/a |
| University of the West of Scotland | Yes | 25th January 2016 | No | n/a |
| University of Salford | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of East London | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| University of Portsmouth | No | n/a | n/a | n/a |
| University of Stirling | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA | refused – 31.1.a – FOIA |
| The Open University | Yes | January 9 2013 and January 1 2014 | No | n/a |
| University of Aberdeen | Information not held | n/a | No | n/a |
| University of Gloucestershire | Yes | 2015/16 | No | n/a |
It’s official: TopLine is a great place to work for women!
We are incredibly excited to announce that TopLine has been recognised as one of the UK’s Best Workplaces™ for Women! Awarded by Great Place To Work, the award recognises UK organisations that are ‘leading the way in creating equal opportunities for women in their workplace’.
At TopLine, we have worked hard to create a fair and trusting environment – for women and everybody else – and we’re constantly looking for ways to improve further. We believe that inclusion is a fundamental necessity, and that if any person feels uncomfortable or unwelcome in our office, we can’t succeed as a team. But don’t just take our word for it – the TopLine team are happy to share what this award means to them.
Micky said: “Being a woman that works at TopLine, I think it’s fantastic news that we have ranked in the Great Places to Work for Women list! I’m so glad I have the pleasure of working at such an amazing company, and it also makes me feel proud to be a part of the TopLine team!”
The men of TopLine were similarly enthusiastic, with Tom saying: “I’m really proud to work for a woman-led company where gender equality and diversity has always come so naturally. It’s always been a given at TopLine for everyone to be treated with respect and it’s a great culture to be a part of.”
Sian said that “Being a woman at TopLine has never felt like a disadvantage. It’s a non-issue, and that’s something we certainly don’t take for granted. I’m really proud that we’ve been recognised and included on the Great Places to Work for Women list – because it really is a great place to work and be a woman!”
Rob took the opportunity to reflect on the role of female colleagues as “both allies and mentors,” adding that he “learns from them all the time.” Having a balanced workplace, Katy mentioned, “brings with it a range of perspectives, experiences and inspirations.”
While celebrating, the team fully recognises that this award is a milestone in an ongoing effort and not the conclusion of our efforts. Jenna said: “Gender inequality is something that still remains a major problem in today’s society. We’re leaps and bounds ahead of where we used to be 100 years ago, but there is still a very long way to go. Working for a company that acknowledges the gaps we still face as a society but works towards filling those is essential for me. I’m so happy to be a part of a company that celebrates women and builds them. I feel proud to be a woman at TopLine Comms today.”
Bronwen added: “It’s refreshing to work for a company that values and supports women. Gender equality in the workplace is so important. We’ve come a long way – and despite the progress, there’s still a long way to go – but I’m proud to be a part of a company that understands that and works towards minimising these gaps.”
The sentiment was echoed by Jack: “I’m grateful that the company recognises that none of us can truly succeed while women held back, spoken over, or paid less for the same work. I’m proud to work for a company making continuing, proactive efforts to create an inclusive environment.” Ben added the importance of “pushing for workplace equality for women” in some of the male-dominated industries that TopLine works with, “like fintech.”
Katie S said “TopLine’s inclusion in the Great Places to Work for Women list is testament to the great work the company is doing to create a fair and supportive workplace for all. I’m proud to be part of a team that is striving to provide equal opportunities and support women in their careers.”
Brent also voiced the principle that “gender equality is good for everyone” and that it “affects us all.” He said that he is “proud to be a part of a company that takes it seriously” and that it’s “great to be a part of a team that celebrates the role of women in the workplace.”
In short, as Katie C put it, “I’ve always known that it’s great to work at TopLine as a woman, so I’m really happy to see it recognised officially!”
At TopLine, we’re proud that we’re headed in the right direction, and we recognise that there’s still a long way to go toward creating a workplace – and a society – that is fully inclusive of all genders and people from all backgrounds. We extend our gratitude to Great Places to Work for the recognition, and we pledge to continue to uphold our commitment to gender equality.
Written by: Jenna Rosmarin, Comms Executive at TopLineComms
TopLine Comms has made PR Week’s ranking of its top 150 UK PR consultancies for the fourth year in a row. This year, we jumped 15 places to rank 116th.
The rankings are based on UK revenues for the 2019 calendar year, with TopLine enjoying a 7% increase in revenue over that period.
Heather Baker, TopLine’s CEO, comments:
“It feels good to be recognised as one of the leading UK PR agencies, particularly in an economically challenging 2019 when, like so many agencies in our industry, we were battling against budget cuts and uncertainty caused by Brexit. And it’s useful to have these rankings as a benchmark to see how the industry as a whole is faring.
“I’m particularly proud of our passionate team, who continue to deliver an excellent level of service to our longstanding tech, education, science, engineering and fintech PR clients. I’d like to extend a huge ‘thank-you’ to all TopLiners who worked so hard to make 2019 a success. I know things are tough at the moment, with so much uncertainty in every area of our lives, but I have an enormous amount of respect for the professionalism, compassion, diligence and creativity being displayed at every level of this organisation”
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We are very pleased that TopLine has been recognised as one of the UK’s Best Workplaces™ for the second year running. We’ve been recognised in this year’s ranking along with 161 other great employers.
The UK’s Best Workplaces™ published by Great Place to Work® celebrates organisations that promote a healthy workplace culture through trust, pride and camaraderie and TopLine ranked 9th in the small business category.
Heather Baker, TopLine’s CEO, comments:
“It’s hard to find great people, so when we do, it’s important that we give them the best possible working environment. We’ve invested a lot over the past few years in our benefits packages, recruitment strategy and communications systems and it’s great to see that investment pay off.”
“Our employees told us that they would recommend TopLine as a workplace, that they have the opportunity to gain recognition, that they believe in our services and they are treated with respect, and we will continue to work hard to build a successful workplace environment.”
To determine an organisation’s ranking, Great Place® to Work administers their Trust Index survey® to employees which represents 3/4 of the final score. The remaining quarter of the score comes from the Culture Audit®, a business-driven questionnaire that uncovers and evaluates the organisation’s HR and leadership practices, policies and culture.