The representative body for the UK fintech industry, Innovate Finance (IF), needed help to build media interest, social engagement and awareness of the first-ever UK Fintech Week (UKFW).

Our strategy

We developed a three-pronged approach in which we…

  • …set up and ran UKFW social media channels fueled by channel specific content plans, engagement guidelines and creative campaigns.
  • …produced monthly newsletters for IF subscribers to build momentum, promote the launch of UKFW, its associated and partner-run events and the annual Innovate Finance Global Summit.
  • …designed a PR strategy drawing on IF’s fintech expertise to raise awareness of UKFW among key media in the preceding months and to generate messaging-led interviews with the lead spokesperson during the week itself.

The results

In three months, the efforts to raise awareness of the first ever UKFW delivered:

  • Six interviews with tier one media targets (including The Financial Times, The Fintech Times, FS Tech and P2P Finance News).
  • Five national media hits each including unique UKFW mentions.
  • 42 trade publication hits including 66 UKFW mentions.
  • 121 instances of key messages secured in media.
  • #UKFW trending on Twitter.
  • More than 4.6m social impressions, and 4.7K engagements over the week itself.

Find out more about our fintech PR services.

 

 

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