The next entry in our series of ICO case studies is MobileGo – which fused eSports and betting to great success.
What is MobileGo?
MobileGo decentralises eSports betting and in-game integration. It’s one of the first attempts to connect mobile gaming – an increasingly popular area – with cryptocurrency. Many, many people are interested in investing and participating in these projects – and being among the earliest on the scene works to MobileGo’s advantage.
eSports has a global audience of around 400 million viewers, and in theory, many may find the idea of engaging in competitive, peer-to-peer match play appealing. Using MobileGo, they can also organise decentralised gaming tournaments.
Who was behind it?
MobileGo was created by GameCredits, an international blockchain-based gaming company headquartered in Serbia. Founded in 2016, it employs 100 people across ten offices in five countries.
How much did it raise?
The gaming company’s May 2017 ICO saw it raise $53m in funds, and it’s expected to achieve further success in 2018. Its tokens are issued on the Ethereum blockchain and are used to gamify its platform – and reward participants for loyalty.
Why was MobileGo’s ICO a success?
Tapping into a trend
People enjoy watching other people play sports, and they enjoy watching each other play video games too. Why can’t the perks of the former be applied to the latter?
MobileGo adds a betting layer that’s already present in competitive real-life sports – and even allows users to join in on the fun with their own tournaments.
An experienced team
GameCredits’ developers are experienced, understand the latest innovations in their space and – perhaps most importantly – they live and breathe gaming.
Want to see more examples of winning (and losing) coin launches? Download our new eBook, The Secret Ingredients of a Successful ICO here for more.