We’re looking for a proactive junior media relations specialist to step into a key role within our integrated agency, a part of the Definition Agency Group. You might be a graduate looking for your first role within the PR industry, or in your first placement and keen to focus building your media network.
Media relations is a key part of our offering at TopLine and is one of our not-so-secret weapons. Your colleagues will love you. Clients will think you’re impressive. Journalists will tweet about how great you are.
You will work with our client teams to:
Support our team in developing compelling media stories on behalf of our clients.
Maintain and expand our database of media contacts.
Build relationships with key journalists.
Manage media pitches (you’ll have the support of account teams, but you will be doing a lot of the pitching yourself).
Liaise with clients, journalists and our account teams to make sure that journalists get all the information they need from our clients, and have a positive experience dealing with the media.
Follow up to ensure media interactions result in coverage.
You are that person if you:
Are a people person – journalists don’t want to talk to robots – they want engaging interactions with human beings genuinely interested in their beat. They also like to be occasionally wined and dined!
Are genuinely interested in the news and how public relations influences the news agenda. This is super important – if the news agenda fascinates you, you’ll be well suited to this role.
Are a lateral thinker – can you follow all the journalists on Twitter writing about UK enterprise and connect what they’re tweeting about with our clients? We’ll teach you how!
Are confident, happy networking and have a thick skin.
Have excellent powers of persuasion.
Are a keen learner – we use a range of digital tools to be more efficient at media outreach and increase our chances of success, but we also understand there’s no substitute for solid research into an influencer’s remit.
Strike the perfect balance between being organised (we’re sticklers for process) and being creative.
Are a pleasure to work with and a team player – you’re considerate of colleagues, generally great to have around, and punctual – you’ll be a vital cog in a well-tuned machine so your ability to work with client managers, copywriters and digital specialists is really important.
Are a creative thinker – not every pitch will result in success, so it’s important to be able to rotate a story until you find the right angle for the right journalist.
Are courageous and determined – sometimes there’s no substitute for a bit of grit and determination!
This is a great time to be joining our agency: we offer an exceptional benefits package (private healthcare, fully flexible working, your birthday off, a wellness-related bonus), an awesome social calendar, incredible training opportunities and a fast-growing team full of bright sparks. Plus, we offer excellent career development opportunities for the right person.
We’re always looking for the best talent to add to our agency – if this role sounds right for you, then please get in touch. To apply simply send 120 words on why we should invite you to be interviewed for this role, along with your CV firstname.lastname@example.org.
We offer a dynamic, flexible working environment with great benefits, clear opportunities for training and progression, and the chance to expand your creative horizons.