Job description

We’re looking for a proactive media relations specialist to step into a key role within our digital PR and SEO agency, and help to shape our strategy. You will work with our client teams to:

  • Develop compelling media stories on behalf of our clients.
  • Provide strategic media advice to our clients.
  • Maintain and expand our database of media contacts.
  • Build relationships with key journalists (our media relations department has an entertainment budget which results in regular, media-only events hosted by TopLine that you’ll be heavily involved with).
  • Plan media relations and influencer campaigns.
  • Take the lead on digital PR and outreach.
  • Manage media pitches (you’ll have the support of account teams, but you will be doing a lot of the pitching yourself).
  • Liaise with clients, journalists and our account teams to make sure that journalists get all the information they need from our clients, and have a positive experience dealing with the media.
  • Follow up to ensure media interactions result in coverage.
  • Manage TopLine’s own media profile and contribute to the marketing strategy.

Media Relations is a key part of our offering at TopLine, and is one of our not so secret weapons. Your colleagues will love you. Clients will think you’re a rock star. Journalists will tweet about how great you are. We’ll win awards off the back of your creativity and smooth people handling.

You are that person if you:

  • Have proven media management skills. You’ve organised interviews, briefings, and probably have a few good stories to tell from it.
  • Are genuinely interested in the news and how public relations influences the news agenda.
  • Are confident when it comes to phone pitching – and have a thick skin.
  • Have excellent powers of persuasion.
  • Love technology (we operate in the tech space) and are enthusiastic about b2b brands.
  • Are a keen learner – we use a range of digital tools to be more efficient at media outreach and increase our chances of success, but we also understand there’s no substitute for solid research into an influencer’s remit.
  • Strike the perfect balance between being organised (we’re sticklers for process) and being creative.
  • Have experience in securing media coverage, both proactively and reactively, across multiple sectors; and types of media, including national, broadcast, and tech.
  • Are a pleasure to work with – you’re considerate of colleagues, generally great to have around, and punctual.
  • Are a creative thinker – not every pitch will result in success, so it’s important to be able to rotate a story until you find the right angle for the right journalist.
  • Are courageous and determined – sometimes there’s no substitute for a bit of grit and determination!

We offer great benefits, advanced training, an excellent work environment and the opportunity to work with inspiring entrepreneurs (most of our clients are the kind of tech entrepreneurs we all wish we were!), build an amazing network and become a high-profile specialist yourself (there’s heaps of opportunity to build your own profile).

To Apply

If this sounds like your kind of role, then send us your CV along with a paragraph on why we’re a match made in heaven to (if you’ve been referred to the role by a friend make sure you include their name in your application email so we can thank them. If this role isn’t for you but you know just the right person, then ask them to get in touch, mentioning your name of course, and we’ll pay you £1,000 if we hire them – seriously!).