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Arsenal win the league! Well…the SEO league.

We've put together our very own SEO Premier League table! Keep reading to learn more about how we approached this or check out our blog for a more in depth analysis. 

SEO Premier League Table

Club Real life standing Broken links Fully responsive? Total number of followed links? Total average spam score Total average page authority Average domain authority of followed links? Ranking for manager name Overall Score
> Arsenal 2 0 Yes 9,999 2.96 28.83 50.88 3 9.11
> Man Utd 5 2 Yes 9,999 2.94 29.38 53.47 27 8.62
> Liverpool 8 2 Yes 9,999 2.45 23.44 41.28 15 7.64
> Chelsea 10 10 Yes 9,999 2.92 25.89 46.15 4 7.33
> Everton 11 0 Yes 6,849 2.72 21.61 38.56 50+ 5.73
> Norwich 19 0 No 3,054 2.38 22.1 39.84 7 5.71
> West Ham 7 2 Yes 5,703 2.72 20.27 37.69 21 5.70
> Swansea 12 0 No 3,059 2.37 21.75 40.95 10 5.69
> Sunderland 17 0 Yes 4,543 2.61 21.05 39.78 35 5.68
> Man City 4 0 No 2,180 2.34 22.62 40.32 6 5.67
> Tottenham 3 8 No 8,752 2.55 20.44 38.53 11 5.57
> Bournemouth 16 1 No 1,777 2.16 21.03 40.11 3 5.48
> Leicester City 1 0 No 2,833 2.50 21.85 41.38 19 5.38
> Newcastle Utd 18 5 No 6,122 2.92 21.51 40.02 21 5.04
> Crystal Palace 15 1 No 3,083 2.56 21.36 41.59 28 5.03
> Stoke City 9 1 No 3,167 2.39 21.14 40.19 43 4.70
> Southampton 6 1 No 3,841 2.62 21.22 39.44 42 4.64
> Aston Villa 20 3 No 4,218 2.52 20.9 40.73 50+ 4.47
> West Brom 14 2 No 3,377 2.70 20.68 40.11 40 4.40
> Watford 13 0 No 3,210 3.54 21.21 30.02 50+ 2.99

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Tactics
To calculate our SEO league table, we used a simple min-max methodology that accounted for seven different parameters: 
 
1. Broken links. The more of these there are, the lower the score.  
2. Followed links. The more of these there are, the higher the score. 
3. Average domain authority (DA - Moz’s metric from its Open Site Explorer tool) of followed links. Higher = better. 
4. Responsive design. Fully responsive = 10. Sub-domain for mobile = 5. Otherwise = 1. 
5. Average spam score. Moz gives each link pointing at a site a spam score depending on how legit its source is. Higher spam score = lower SEO score. 
6. Manager rank. This indicates how highly the team ranks if you use the name of their manager as a keyword. 1 = high, 50+ = low. 
7. Average page authority (PA - Moz’s metric from its Open Site Explorer tool that predicts the ranking potential of individual pages) of followed links. Again, the higher the better. 
 
These factors were normalised on a 1-10 scale and weighted appropriately. We gave increased weight to the number of followed links and the average DA of followed links  because Google representatives have said that followed links from respectable domains are one of the two most important ranking factors. So 'number of followed links' and 'average DA of followed links' count for 20% each, while all other parameters were weighted equally at 12%. Think of it like the real thing: followed links and average DA are your points, and everything else is basically goal difference – tiebreakers, not dealbreakers.   


To find out more about SEO, download our eBook which includes tips to help you optimise your site, generate Google friendly traffic and find an agency that knows what it’s doing! You can also talk to Topline founder Heather Baker. ​